Athletics Athletics

Stanchart Marathon in record Sh123m sponsorship


NAIROBI, Kenya, October 4- Stanchart Nairobi International Marathon will have a record Sh123m sponsorship kitty with organisers aiming at achieving the highest ever participant number of 20,000 for the tenth edition on October 28.

This comes after the bank that has set aside Sh80m for this year’s event pledged to renew their title sponsorship for another five years after the current deals ends on race day.

Capital Group is among three platinum benefactors of the tenth anniversary presenting Sh13m in cash and media support as the official radio partner during the sponsor’s breakfast held in Nairobi on Thursday.

Race chairman, Richard Mbindu, called on partnering firms to maximise on the magnitude of the biggest sporting event in the region that is themed, ‘here for good’ for 2012 in making it an all year round affair.

“Most of you have spent their financial and other resources to make this event a success and you should be afraid to use it to promote your brands and corporate social responsibility programmes.

“Some 4,000 children have benefitted from the ‘Seeing is Believing’ charity programme because of your input and these would be good ambassadors for your continued participation in this event,” Mbindu challenged.

Athletics Kenya (AK) secretary general, David Okeyo, hailed the event as a centrepiece of the nation’s sport as he revealed plans to elevate it to one of the major marathons in the world.

“As the home of athletics, the Stanchart Marathon has grown to be the biggest athletics event in the region and we are promising to put all our efforts towards matching other big marathons around the world.

“We had problems at the start ten years ago since everyone was not pleased with the idea but thanks to the patience and continued dedication from the sponsors, we have made it the biggest event in our local calendar,” the AK boss stated.

Last year, the event attracted 17,000 participants and organisers are confident they will meet the challenge of accommodating 3,000 more this year.

Ernest Kebenei (2:10:54) and Margaret Karie Toroitich (2:30:17) bagged last year’s full marathon crowns with the Sh1.5m prize money that goes along with it each at the race that has remarkably produced only one repeat winner in its history.

Commonwealth women marathon champion, Irene Jerotich who won in 2006 and 2009 besides taking silver in 2005 and 08 stands as the most medalled individual athlete of the full marathon.

Altech Kenya (Sh6m) and Kenya Data Networks (Sh5.5m) are the other platinum sponsors with Alpine Coolers (Sh4.95m) and G4S (Sh3.08) getting the gold status.

Organisers will maintain the same route used last year with the start along Uhuru Highway next to Nyayo National Stadium with the finish inside the facility.