NAIROBI, Kenya, July 6 – As the country gears up to cheer Team Kenya in the London Olympics, corporate companies continue to be part of the action with the latest entrant, soft drink company Coca Cola launching a promotion set to reward fans during the games.
The campaign that began on Friday will run untill September 25 and is meant to capture the hearts and minds of fans setting the tempo for the games slated for July 27- August 12.
Speaking during the launch, Coca-Cola Kenya Country Manager, Rocky Findley said that the promotion was meant to make the event more memorable for Kenyans and their families with thousands of Kenyans standing the chance to win cash prizes and merchandise.
“As a worldwide partner of the Olympic Games since 1928, we have passionately brought athletes and the public memorable Olympic experiences
“Our great sporting stars are one of the Billion Reasons to Believe in Kenya and Africa, our consumers have a great opportunity to win the highest prizes in the promotion,” Findley said.
Consumers willing to take part in the promotion will need to purchase any of the company soft drinks brands and check under the crown to see whether they are a winner.
Prizes to be won include cash awards ranging from sh200 to sh100,000 as well as consolation prizes of t-shirts, caps and free drinks.
“To ease distribution, lower cash prizes (such as sh200 up to sh50,000) winners will be paid directly through M-PESA money transfer services after texting the unique code under the liner
“Winners of the sh100,000 prize will collected it from the PricewaterhouseCoopers (PwC) headquarters in Nairobi,” added Findley.
The Amsterdam 1928 Olympic Games marked the company’s first involvement in what is considered the world’s foremost sporting competition but owing to the enormous respect for the Olympic movement, the company renewed its historic bond with the International Olympic Committee (IOC) to 2020.
The first contingent of the Kenyan team departed earlier this week for a training camp in Bristol, UK while the rest continue with their build-up in Kasarani.
Kenya will be represented by 55 participants who will be on a mission to surpass the Beijing Olympics medal tally of 6 gold, 4 silver and 4 bronze and are among the major medal prospects to watch out for in the London showpiece.
