In a statement released on Tuesday, the federation says Adekalun, who owns the New Africa Soccer publication, will spearhead efforts aimed at raising its international profile, securing sponsorship for national team as well as organising international friendlies.
“We believe that Tunde will use his vast experience in football to bring professionalism to our federation, he will also streamline our player’s transfers internationally,” FKF national executive member, Tom Onyango Alila said in the statement announcing his appointment on Tuesday.
Tunde who is also the merchandising rights holder for the Nigerian Olympics Team through his Sport-Ex Africa was born and raised in England where he was part of the country’s high profile but failed bid to land the 2018 FIFA World Cup.
He was present last Saturday when Kenya launched her 2014 World Cup qualification campaign with a barren 0-0 draw against Malawi.
His latest assignment was by the Confederation of African Football where he was tasked with writing the autobiography of its president Issa Hayatou where he will also be in charge of the Africa football museum to be set up in Cairo soon
Using his international connections, he once recommended former England coach Peter Taylor, who handed David Beckham the Three Lions captaincy for the first time in 2000 to the Nigerian FA when he acted as their international consultant.