Only 48 BMWs were sold in Kenya for the whole year? Wow, no wonder the company can not set up serious business in the country. In places like South Africa where I live, those are weekly sales in one shop in Cape town.. Kenyan need to ban this culture of importing used, second hand cars from Japan. I must admit I use a second hand car in Kenya even though I can afford a new car (if I had no option).
The bigger picture is that BMW is investing in Kenya as a regional training hub and this big for Kenya as it shows that investor confidence in Kenya as a hub for regional development. Granted BMW is a very niche brand but we have to start from somewhere considering SA & Egypt actually have production lines within these countries all in all Kudos to Bavaria its a very positive start.