NAIROBI, Kenya, July 22 – SuperSport have confirmed their long haul involvement in Kenya by extending their broadcast partnership with the Kenya Premier League (KPL) by five years.SuperSport CEO Imtiaz Patel said on Thursday that the move was born out of the fact that KPL is one of Africa’s most promising leagues due to its organization and rising popularity.
“I think it’s got the most potential in terms of going somewhere. If you (Kenyans) concentrate on the small things then the big things will look after themselves,” said Patel.
“Our decision to join hands has been vindicated by the great strides which the league has made both on and off the field,” he added.
In terms of the new agreement, the sports broadcaster shall progressively increase the number of KPL matches it transmits, thereby giving Kenyan football lovers even more value.
SuperSport will also provide additional support to the KPL through its expanded live match coverage. Extensive production costs, new media fees and website maintenance.
“We are delighted that SuperSport is satisfied with the partnership that it has decided to not only extend the relationship for a considerable period of time but to substantially increase its investment in our league,” said KPL chairman Elly Kalekwa.
“The increased fees which we receive from SuperSport will also allow us to conclude a minimum wage agreement with our players, thereby retaining our most valuable assets to ensure our success,” he added.
KPL’s partnership with the South African company goes back to 2008 when 22 matches were broadcast with the number increasing to 42 a year later.
The company is on course this year to showing 60 matches across the continent.