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Mwai appointed Mathare CEO

NAIROBI, Kenya, July 20 – Sam Mwai has been appointed the new CEO of Mathare United FC.
The former Sports Stadia Management Board (SSMB) supremo said that he was delighted with his new post and is looking forward to developing the club both on and off the field.

“I have long admired Mathare United as well as the nursery for its young players, the Mathare Youth Sports Association (MYSA), which both share a strong commitment to fairplay and professionalism on the field and to community service off the field,” said Mwai.

“I also share their commitment to sporting integrity and good governance. Another attraction for me is the association with the Kenyan Premier League (KPL) which, after only a few years, is already one of the best and most impressive initiatives in the history of Kenyan football and sport,” he added.

A modern new stadium will also be part of Mwai’s in tray as he takes the reins at the former KPL champions.

“I also could not resist the temptation and challenge of building a new stadium which, like many in England, will be designed primarily for football. That project will give me the chance to combine some of the many innovative ideas and new design approaches that I encountered while heading the Sports Stadia Management Board,” said Mwai.

“I hope to create a functionally beautiful and user-friendly stadium that will inspire similar stadia projects elsewhere in our country and East Africa,” he added.

Mathare chairman Bob Munro said that he is keen on working with Mwai going by his impressive as a sports administrator.

“We are really looking forward to benefiting from his extensive management experience and leadership. With his special knowledge and wide-ranging skills in sport and stadium management, sports marketing and sports consulting, we are all confident that Sam will help our club enter a new era of professionalism and achievement both on and off the field,” said Munro.

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Mwai was a Sports Consultant and Director of Icon Sports Marketing Ltd which was involved in the fundraising and event management for the 2010 Kenya Open Golf championship and for the 2010 Bamburi Rugby Series and Safaricom 7’s Rugby tournament.

When Mwai was head of SSMB, he introduced new revenue generating activities that substantially increased the Board’s revenue and prospects for moving toward financial sustainability.

Mwai also served on the organizing committee for the 2008 African Canoe/Kayaking Championships in Nairobi and as the Director of Marketing for the 2007 IAAF World Cross-Country Championship in Mombasa.

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