Connect with us

Hi, what are you looking for?


Sponsors hail World Cup success

PARIS, July 13, 2010 (AFP) – Adidas is world champion, but Nike scored the tournament's winning goal: for the World Cup's official suppliers and sponsors, the planet's most-watched sporting event is an unmitigated success.Adidas, which supplies the Spanish team’s kit, congratulated itself on the ‘rojas’ 1-0 victory against the Netherlands in Sunday’s final, which saw its trademark three stripes march to the top of the podium.

"Adidas is world champion," a brand spokeswoman told AFP. "The outcome is absolutely positive."

The German group, also official partner of world football governing body FIFA, is eyeing sales of 1.5 billion euros (1.9 billion dollars) this year, with the "Jubulani" competition football its hottest product, the spokeswoman said.

The company has also sold 1.2 million Germany shirts, over a million Mexico, Argentina and South Africa shirts and around a million Spain shirts.

Nike, which supplies the Dutch team, put the emphasis on the fact that "the winning goal was scored by a Nike boot" in the final’s 116th minute by Andres Iniesta.

"On the pitch, there were more Nike boots than of other brands," or 47 percent Nike and 32 percent Adidas, said Charles Brooks, spokesman for the US sportswear giant.

"The competition has been an immense success" for Nike, said Brooks, with a 39 percent rise in football-related sales in the second quarter of 2010 compared to the same period last year.

German brand Puma, the World Cup’s third-biggest supplier, also hailed its success.

Advertisement. Scroll to continue reading.

"We are very happy, the World Cup’s outcome is very positive for us," said Ulf Santjer, Puma’s head of communication.

"We not only established but even strengthened our number three position" in the football market, he said.

With seven national teams contracted to Puma, including semi-finalists Uruguay, the brand took part in 26 out of 64 matches, spending around 39 hours in front of the cameras and hundreds of millions of viewers around the world.

Puma is also the number one sponsor of African teams, and the success of quarter-finalists Ghana shows "that African football is now top level," said Santjer.

Sponsorship success is not limited to shirts and boots, with Japanese electronics giant and FIFA official partner Sony hailing "a real success."

"Not only because of the brand’s presence as an official partner, but also because for the first time we could show 3-D pictures" around the world, said a spokesman in Tokyo.

"That has had a bigger than expected impact on sales of 3-D televisions," the unnamed spokesman said, declining to provide a figure.

"For Sony, such an event is also beneficial for our music and video game activities."

Little-known Chinese solar panel manufacturers Yingli Solar hailed the competition’s ability to strengthen its brand.

Advertisement. Scroll to continue reading.

Jason Liu, vice-president in charge of marketing, said that "the impact has been very good… the reaction from our clients, people in the industry, from the general public, has been very good."

Other sponsors such as German car parts maker Continental say it’s too early to assess the impact of involvement with the competition, which can cost tens of millions of euros.

The World Cup is "a very interesting communication platform for us" said a Continental spokesman, adding that "we’ll also be on board for the next competition in Brazil."



  1. RalphNEr

    June 5, 2022 (5 weeks ago) at 10:05 pm

    cialis for sale online tadalafil 20mg best price

  2. StromIcoff

    June 6, 2022 (5 weeks ago) at 1:56 am

    [url=]stromectol[/url] ivermectin cream uk

  3. ChesterAnymn

    June 7, 2022 (4 weeks ago) at 5:00 am ivermectin cream

  4. Iverneni

    June 7, 2022 (4 weeks ago) at 5:00 am

    ivermectin 5 buy ivermectin online

  5. CameronSooca

    June 11, 2022 (4 weeks ago) at 12:30 am

    pain meds without written prescription ed meds online without doctor prescription

  6. RalphNEr

    June 11, 2022 (4 weeks ago) at 12:55 am

    cialis [canada] tadalafil

  7. Stevenwaymn

    June 11, 2022 (4 weeks ago) at 3:05 pm cat antibiotics without pet prescription

  8. CameronSooca

    June 11, 2022 (4 weeks ago) at 6:04 pm

    online canadian pharmacy buy prescription drugs without doctor

  9. RalphNEr

    June 12, 2022 (4 weeks ago) at 2:22 am

    cialis 5mg price cialis pills

  10. Michaeltailm

    June 16, 2022 (3 weeks ago) at 5:17 pm

    [url=]sildenafil[/url] buy generic 100mg viagra online

  11. MichaelLieby

    June 16, 2022 (3 weeks ago) at 11:34 pm viagra online usa

  12. MichaelLieby

    June 17, 2022 (3 weeks ago) at 10:57 pm mexican viagra

  13. Michaeltailm

    June 17, 2022 (3 weeks ago) at 11:42 pm

    [url=]online doctor prescription for viagra[/url] where can i buy viagra over the counter

  14. Brandonslobe

    June 17, 2022 (3 weeks ago) at 11:52 pm

    viagra discount viagra for men

  15. MichaelLieby

    June 18, 2022 (3 weeks ago) at 9:45 pm

  16. Brandonslobe

    June 18, 2022 (3 weeks ago) at 10:40 pm

    best over the counter viagra where to buy viagra

  17. Michaeltailm

    June 19, 2022 (3 weeks ago) at 7:13 am

    [url=]viagra for men[/url] cheap viagra online

  18. Brandonslobe

    June 19, 2022 (3 weeks ago) at 9:44 pm

  19. Michaeltailm

    June 20, 2022 (3 weeks ago) at 4:16 pm

    [url=]viagra online usa[/url] buy viagra online usa

  20. Brandonslobe

    June 20, 2022 (3 weeks ago) at 9:01 pm

    generic viagra walmart viagra coupons 75% off

  21. RaymondSyday

    June 21, 2022 (2 weeks ago) at 3:21 pm

  22. Robertbum

    June 22, 2022 (2 weeks ago) at 9:47 pm

    cost of amoxicillin prescription amoxicillin 500 mg online

  23. StephenEntew

    June 23, 2022 (2 weeks ago) at 1:54 pm can i buy amoxicillin over the counter in australia

  24. Rickyovent

    June 23, 2022 (2 weeks ago) at 6:04 pm

    [url=]zithromax online[/url] zithromax 600 mg tablets

  25. RaymondSyday

    June 24, 2022 (2 weeks ago) at 12:36 am

    can you buy prednisone without a prescription prednisone without

  26. RaymondSyday

    June 24, 2022 (2 weeks ago) at 8:01 am generic tadalafil 20mg canada

  27. Homercow

    June 25, 2022 (2 weeks ago) at 3:39 am

    [url=]metformin 250 mg price in india[/url] no prescription metformin online

  28. RaymondSyday

    June 26, 2022 (2 weeks ago) at 9:02 am lipitor 20mg price australia

  29. EdwardTralf

    June 26, 2022 (2 weeks ago) at 2:16 pm

    furosemida 40 mg lasix online

  30. WilliamBef

    June 26, 2022 (2 weeks ago) at 5:07 pm

    п»їlipitor price comparison lipitor purchase online

  31. Anthonyicelm

    June 27, 2022 (2 weeks ago) at 7:56 am generic tadalafil 10mg

  32. Ronaldscier

    June 28, 2022 (1 week ago) at 3:06 am furosemide 100mg

  33. EdwardTralf

    June 28, 2022 (1 week ago) at 3:38 am

    lasix 100 mg furosemide 100mg

  34. RobertCoica

    June 28, 2022 (1 week ago) at 8:59 am diflucan canada prescription

  35. IsiahLible

    June 29, 2022 (6 days ago) at 7:59 am

    prescription drugs without doctor approval buy canadian drugs

  36. JefferyTep

    June 29, 2022 (6 days ago) at 2:18 pm

    buy cipro online canada cipro for sale

  37. RobertCoica

    June 29, 2022 (6 days ago) at 5:13 pm pain meds without written prescription

  38. JefferyTep

    June 30, 2022 (5 days ago) at 9:55 pm

    diflucan tablets australia diflucan price south africa

  39. RobertCoica

    July 1, 2022 (4 days ago) at 1:18 am neurontin 150 mg

  40. GeorgeHof

    July 1, 2022 (4 days ago) at 12:54 pm

  41. MichealPhent

    July 1, 2022 (4 days ago) at 4:55 pm

    [url=]purchase cipro[/url] ciprofloxacin mail online

  42. JefferyTep

    July 2, 2022 (3 days ago) at 5:37 am

    male erection pills drugs for ed

  43. RobertCoica

    July 2, 2022 (3 days ago) at 9:31 am diflucan capsule 150mg

  44. IsiahLible

    July 2, 2022 (3 days ago) at 12:47 pm

    best pills for ed online ed pills

  45. JefferyTep

    July 3, 2022 (2 days ago) at 1:19 pm

    prescription drugs online canadian drugstore

  46. RobertCoica

    July 3, 2022 (2 days ago) at 5:49 pm erectile dysfunction pills

  47. IsiahLible

    Yesterday at 1:27 am

    best otc ed pills ed pills that work

  48. JefferyTep

    Yesterday at 9:47 pm

    neurontin 800 mg neurontin 30 mg

  49. MichealPhent

    Yesterday at 10:26 pm

    [url=]buy cheap neurontin[/url] neurontin brand coupon

  50. RobertCoica

    Today at 2:31 am (3 hours ago) diflucan online

  51. GeorgeHof

    Today at 2:37 am (3 hours ago) erectile dysfunction medications

Leave a Reply

Your email address will not be published.


More on Capital Sports


NAIROBI, Kenya, May 25 – There is light at the end of the tunnel. After failed promises over the last three years since its...


NAIROBI, Kenya, Aug 13 – Kenya’s history making Daniel Adongo, the first Kenyan to play in America’s National Football League (NFL), is now living...


NAIROBI, Kenya, June 8 – Olympic Champion Caster Semenya and wife Violet Raseboya have hinted that they might be expecting a baby in a...


NAIROBI, Kenya, Oct 27 – DStv and GOtv subscribers are in for a treat of the world’s best football this week as the 2020-21...

© 2022 Capital Digital Media. Capital Group Limited. All Rights Reserved