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World Cup tickets up for grabs

NAIROBI, March 22 – Coca Cola will give 200 Kenyan fans a chance to join other football lovers in South Africa for the continent's first ever FIFA World Cup from June 11-July 11.The soft drinks giant’s country-wide promotion called ‘Utadunda na Nani’ (who will you celebrate with) begun on Monday and will run for the next three months.

"We are excited about this promotion because it combines the great passion for football expressed by majority of Kenyans, with the historic happening of the FIFA World Cup™ on African soil for the first time," said Coke country manager peter Njonjo.

To participate, consumers are required to buy 300ml returnable glass bottles of either Coca-Cola, Sprite or Fanta and look under the crown to see their prize.

In addition to the World Cup tickets, consumers will also win other prizes that will also be given out through the media and events that Coke will stage throughout nationwide.

The company’s Senior Franchise Brand Manager Pamela Mutua said that, this promotion was linked to the African spirit of celebrating football.

"In Africa, happiness is not a singular activity. It is one that is shared by friends, family and even strangers," said Mutua.

"Winners of the tickets have an opportunity to enjoy the excitement that Coca-Cola brings to football by taking a friend along with them. Football is a participatory sport and the passion that fans bring to the stadium cannot be fully experienced when one is alone," she added.

This is the second major World Cup on ground activation Coke has doing in the country following the successful tour of the World Cup trophy late last year.

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Coca-Cola has a rich heritage of supporting sports having started its sponsorship of the Olympic Games since 1928 and its support of football from 1930.

Additionally, The Coca-Cola Company has had a formal association with Federation Internationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup that began in 1978

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