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World Cup experience set for November

NAIROBI, Kenya, August 20 – Kenyan’s will have the chance to get up close and personal with the FIFA World Cup trophy when it arrives in Kenya for a two day stop on November 13.
PAMELA_MUTUA_The iconic sports diadem’s trip to Kenya is part of a 70 day African tour that will commence in Cairo, Egypt on September 24 and culminates in South Africa on December 3 in Cape Town.

“What we will be activating is a fantastic experience for our consumers and stakeholders. For us, this is a journey to the 2010 World Cup and a one in a lifetime experience because we don’t know when again the trophy will come to Kenya,” said Coca Cola senior franchise brand marketing manager Pamela Mutua on Thursday.

Burundi will be the first country in East Africa to welcome the trophy on November 9 before it proceeds to Uganda the following day.

From Rwanda it will pass through Kenya before heading to Uganda, Sudan, Eritrea, Ethiopia and Tanzania between November 14-21.

The trophy might also find its way to Somalia if security is guaranteed.

On each leg of its tour, fans will have the opportunity to have a souvenir photo taken of themselves with the trophy, view a special 3-D movie showcasing memorable events of the world cup and participate in interactive displays.

This is the second such tour that the trophy will be taking in the lead up to the world cup.

Before the 2006 tourney that was held in Germany, the trophy passed through 31 cities in 29 countries and was paraded in front of millions of fans who enjoyed being in the presence of football’s most famous prize.

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