NAIROBI, Kenya, April 15 – The FIFA World Cup trophy is expected in the country in November courtesy of Coca Cola.
The trophy which is currently being held by Italy will be in the country from November 17-18 with the soft drinks maker distributing free tickets to fans in Nairobi in order to stand a chance to be up close with the diadem.
“The FIFA World Cup Trophy Tour by Coca-Cola will give thousands of fans in Kenya the extraordinary chance to get close to the real trophy,” said Mr. Alex Maditsi, the Country Manager – Kenya for Coca-Cola.
“Through this tour and other promotions leading up to the 2010 FIFA World Cup, Coca-Cola will celebrate the passion and excitement that all of Africa has for football.”
“We are delighted to be partnering with Coca-Cola again to stage the FIFA World Cup Trophy Tour,” said Jérôme Valcke, FIFA Secretary General.
The iconic silverware will take an unprecedented journey through Africa with the first leg beginning in Cairo on September 24 was developed through an exclusive partnership between FIFA and Coke who are the organization’s longest-standing corporate partners.
The first leg of the tour will draw to a close on December 3 in Cape Town, South Africa close to the time of the World Cup draw.
The second leg of the FIFA World Cup Trophy Tour by Coca-Cola will see the trophy visit additional countries across the globe from January to April 2010.
During the Trophy Tour, fans will be given the chance to enjoy a rare close-up view of the authentic FIFA World Cup Trophy.
Free tickets to the 2009/10 Trophy Tour will be made available to consumers via Coca-Cola promotions in countries on the route.
The trophy Tour follows major sporting activities that Coca-Cola has been involved in Kenya as a build up to the 2010 FIFA World Cup.
These include renaming of the Nyayo National Stadium as well as the ongoing COPA Coca Cola Football tournament in search of the 2009 Dream Team that will travel to South Africa for an International Soccer Camp to undergo world class training and coaching.