98.4 Capital FM The Best Mix of Music!
‘We set the trends, and the others follow’. That’s one of the Capital FM’s philosophies, and remains Kenya’s most recognizable radio station, with its exceptional blend of music, energetic and witty radio personalities, fun interactive promotions and unique programming.
Launched in 1996, 98.4 Capital FM has created its own niche in the Kenyan radio market with its stand out style. Capital FM is a brand unlike any other in the Kenyan market that continues to excite, entertain, stimulate and reward its listeners. Capital FM has the most loyal listeners of all stations, who have in turn been rewarded with consistent programming that continues to be a blueprint for the rest of the Kenyan radio market.
If you should ever traverse the airwaves moving from frequency to frequency, our guarantee is that you will not find a fresher, edgier sound than Capital FM Kenya. Capital FM Programmes have their finger on the pulse of the nation; our shows are informative, fun and definitely set the trend. With Kenya’s most energetic, witty and lively presenters, we are often imitated, but never duplicated. In this era of high competition in the Kenyan radio market, stations continue to try and replicate the programming, style and format of Capital FM with little success. We remain relevant, entertaining, informative and interactive all day: morning to morning.
Our breakfast show ‘Capital in the Morning’ (6am- 10am) handles issues on the economy, society and the political scene. Its witty, fast-paced and full of laughs.
If you love ROCK!, want to know about the latest fashion and style, gadgets, hangouts cool drinks and hot outfits, our mid-morning ‘Fuse’ show (10am – 2pm) will take care of you – the young and upcoming socialite.
Right after lunch capitalfm offers you a one hour Dj mix show dubbed Radio Active every weekday (2pm-3pm) to help you unwind as you sit back and enjoy the mixes from the capital mix masters .
The afternoon airwaves on Kenyan radio are ruled by ‘The Jam’ (3pm-7pm) a fun-filled, raw, intelligent and sometimes cocky but always entertaining show, with the most unique style of music formatting each day – from the latest R&B, Slow Jams, 80’s classics, Neo Soul, 90’s hits and New Jack Swing.
‘Hits Not Homework’ comes next (7pm-10pm), targeted at the young and young at heart, this show has attitude and energy, and gives the youth the chance to voice their opinions on everything from relationships, sex, partying, fashion, technology and much more. ‘Hits Not Homework’ plays the hottest and the latest hip-hop, dancehall, EDM and local tracks, coupled with music exclusives, interviews with your favourite artists and shout-outs between different high schools, colleges and universities & Kenya’s biggest count down Top 9 At 9. On Fridays we have a dj show dubbed ‘ The Heat’ on the same slot just to help kick start the weekend parties
After the high-octane energy of ‘Hits Not Homework’, slow it down with ‘After Hours’ – our slow seductive way of winding down your evening. It will mend broken hearts, keep you in love and soothe your mind as you prepare to call it a night.
For all you night owls and international audience in different time zones, ‘Urban Nights’ is definitely your show, with the hottest jams and Dj mixes.
As your Official weekend Station, we give you an equally amazing line up of non-stop mixes to put you in the mood on Friday and Saturday nights.
Watch out for the best syndicated countdown shows, including Rick Dees, dance nation and many more! The best of the best call Capital FM Home!
For all you sports lovers we have not forgotten about you every Saturday (2pm-5pm) capital airs a high energy sports show that fuses music and sports dubbed ‘Saturday Music & Sports’ keeping updated on what has been happening in the sports world.
Right after this there is a entire hip-hop show ‘ The Cypher’ (5pm-7pm) for all you hip-hop lovers playing you the best of local and international hip-hop.
All this I followed by a show that takes us all around the world especially regions we never thought produced music “The World Groove Show” (7pm-9pm). This is followed by non-stop dj mixes to get you in the party mood.
Sunday mornings are kicked of with an inspirational music dj mix show followed by “The Lounge’ and entire 2 hour show playing you the best of neo soul music with also exclusive artist interviews from around the world.
And for the Football fanatics “FootBall Sundays” a show that only talks about local and international football.
To wind down the weekend catch up with the only and Biggest Jazz Show in Kenya every Sunday (6pm-10pm).
As the Company has grown, so has the News Department, confidently filling the competitive circle, where it has now earned the right to be one of the most respected news sources in the country. Speed, virtue, integral and expertise have played an integral part in this.
Comprising of a formidable team of journalists, editors and news presenters, the Newsroom’s main task is to give out the information collected in a responsible, ethical and timely fashion. The objective of our in-depth news reports every top of the hour and informative features is to keep Kenyans abreast of the goings-on around them. Information is power.
As Kenyans become increasingly aware of their rights, more information is needed. And Capital News team is here, fully loaded to meet their needs.
SALES AND MARKETING
The Capital Sales Team is client-driven, working as consultant rather than just regular sales representatives or account managers. Want to know more about our competitive rates, our account managers will be your perfect guides. Marketing in Capital FM is the nerve centre of the organization. Capital Marketing goes beyond the call of duty to link the client, the listener and the station. Capital Marketing keeps our award-winning brand strong and recognizable. As part of our Corporate Social Responsibility, we initiate projects that uphold humanity and the rights of the less fortunate. We also sponsor organizations that do so.
The 98.4 Capital Creative provides an integrated service available to all advertisers, advertising agencies and promotions companies alike, forming a strategic arm of 98.4 Capital FM’s commercial production and promotions division.
They have consistently managed to keep up with high quality commercials and the best on-air promotions for the biggest brands in Kenya. The Creative Services department at 98.4 Capital FM is innovative, competent and will give your brand that extra edge needed to make an impact in the market.
C.I.A. (Capital Interactive Agents) is the unique arm of Capital FM that is charged with representing the brand on-ground. C.I.A. creates, develops, manages and executes on-ground activations for the station and our clients and advertisers.
C.I.A. creates and manages opportunities for the listeners to experience the brand (98.4 Capital FM) and its attributes (The Best Mix of Music) on a one-on-one basis. It offers experiential, on-site marketing to our clients and advertisers. C.I.A. consistently creates and develops cutting-edge promotions and activations that are unique and specific to each brand. From brand parties, to in-store promotions, road shows, cocktails, corporate parties, sports activations launches, concerts etc, we do it all!
While Capital FM delivers brand equity on air, C.I.A. delivers brand volumes. We make sure your target market interacts with, samples, and experiences your brand, redefining experiential marketing in Kenya through the creation of powerful and effective brand experiences!
CAPITAL DIGITAL MEDIA
The world has become a global village, and Capital FM has found a way to connect all listeners worldwide through the Capital Digital Media. This interactive media service connects the Capital FM family to friend and fans all over the world by use of its website: