Pharrell Williams has created the world’s first 24-hour music video

Pharrell Williams has unveiled the first ever 24-hour music video for his new single ‘Happy’.

 

The singer has made history with the release of his uplifting new single ‘Happy’ and its interactive music video, which would take a day to watch in full.

 

The soul-infused song, which features on the soundtrack of animated flick ‘Despicable Me 2’, was premiered on a dedicated site called 24hoursofhappy.com.

 

The video boasts a full 24 hours of footage of dozens of individuals dancing down the street and in various indoor locations, interspersed with sequences starring Pharrell himself, as the track plays in a loop in the background.

 

The ‘Blurred Lines’ hitmaker also called upon his famous friends Jamie Foxx, Kelly Osbourne, Jimmy Kimmel, Magic Johnson, Steve Carrell, and many more to make cameo appearances.

 

As the video starts to play, viewers can click on an interactive clock face to select any moment throughout the day, from “sunrise” to “sunset”.

 

They also have the ability to comment on certain sections and share moments online via Twitter and Facebook.

 

The video was produced by Iconoclast and directed by We Are From L.A., who were responsible for the first ever interactive music video iPhone App with French band Cassius’ single ‘I Love You So’ in 2010.

Connect with us

Latest Stories

Ali Kiba seduces fans on new single

“I never make music to compete with anyone; people compete with me and

D’banj goes french on “Comment Ca Va”

Fans of D’banj are in for a treat with his latest release “Comment

Jose Chameleone yearns for love on mshamba

"Najua mimi mshamba Wewe mwenye asali kanifundisha kuilamba" These poetic

#WeirdNews: Girl lets best friend sleep with boyfriend to avoid sex talk

A YouTube star let her boyfriend have sex with her best friend to put

Usher paid 1m to settle herpes lawsuit

Usher paid out over $1 million to a woman who accused him of "consciously

Rock

Linkin Park frontman Chester Bennington found dead

Linkin Park frontman Chester Bennington has reportedly been found dead

Nothing But Thieves don’t want rock star image

Nothing But Thieves are keen to defeat the rock star image by carving

Kanye to be joined by Chris Martin, 2 Chainz at Glastonbury?

Kanye West will reportedly be joined by Chris Martin and 2 Chainz during

Florence + the Machine replace Foo Fighters at Glastonbury

Florence + the Machine have replaced Foo Fighters as Friday's (26.06.15)

Blur’s Alex James loves ‘smoking hot’ Taylor Swift

Blur's Alex James thinks Taylor Swift is "smoking hot" and admits he has

Hollywood

Hugh Jackman won’t star as Wolverine in Deadpool movie

Hugh Jackman has ruled out starring as metal claw-bearing mutant Wolverine

Vin Diesel explains his love of social media

Hollywood star Vin Diesel believes social media has helped to change the

Watch Leonardo Dicaprio’s “Before the Flood” Full Documentary

8months after winning his long-awaited Oscar honored for his work in The

Wolverine 3 named Logan

Hugh Jackman has shared a poster of the upcoming third Wolverine movie,

Ben Affleck’s Batman year and a half away

Ben Affleck’s standalone ‘Batman’ movie – which he writes, directs