The 44-year-old star has joined forces with Diageo PLC – with who he has a joint marketing and profit-sharing deal for Ciroc vodka – to acquire alcohol brand DeLeon for an undisclosed fee.
He said: “With Ciroc, we dated. Now with DeLeon, we’re married. This deal is way better. This makes me a true owner.”
Following Diddy’s purchase, he might like to create a Margarita Legendario cocktail using the aged Don Julio Blanco Tequila, which aims to impress guests by adding a rich, sweet oaky edge to a classic party cocktail in a way.
To make the delicious beverage people will need 17.5ml Grand Marnier, 5ml Don Julio Blanco Tequila and 17.5ml Lime Juice and then fill a shaker with Ice, add Don Julio Blanco Tequila, Grand Marnier and lime juice to shaker, shake until cold and to finish strain into a glass filled with ice.
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