Modelling agency to only hire ‘normal-looking people’

A modelling agency – set up by film director Avdotja Alexandrova – only hires ‘normal-looking’ people.

Models walk the runway at the Chanel RTW Spring/Summer fashion show in Paris.

Models walk the runway at the Chanel RTW Spring/Summer fashion show in Paris.

Set up by film director Avdotja Alexandrova, the agency is trying to start the trend of only featuring regular people in a bid to change the way society views looks.

Avdotja explained to Cavert Journal: “I became a photographer and a film director because I’ve always been fascinated by unusual types.

“I used to think that I love really striking, bold faces simply because I have bad eyesight.

“But now I realise that my interest is deeper than it seems – I am drawn to both appearance and character of my models, to their stories and experiences as much as their faces.”

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