Lady Gaga, Eminem and Arcade Fire will headline the first ever YouTube Music Awards on November 3, a new ceremony which will honour artists who have shared their work through the video sharing website.
The ‘Bad Romance’ hitmaker will join Arcade Fire and Eminem on November 3 at the inaugural event which will honour artists who have shared their work through the popular video-sharing website.
YouTube’s vice president of marketing Danielle Tiedt said: “It’s our chance to really celebrate the artists and the songs that have become hits on YouTube over the past year.”
There will be a number of performances taking place across the globe – including Seoul, Moscow, London and Brazil – before a live 90-minute show which will be streamed from Pier 36 in Manhattan, New York City.
American director Spike Jonze – who has worked on videos for a host of top artists including Weezer, P. Daddy, the Chemical Brothers, Bjork and R.E.M. – has been cast as creative director for the production and is looking forward to working with the talent.
According to the Los Angeles Times newspaper, he said: “Instead of bands performing to an audience on a stage, we’re going to have a warehouse with all these different sets and try to make live music videos throughout the night.
“The idea is let’s get a bunch of interesting artists together and have a night that’s all about making things.”
Executive producers include VICE Media and Sunset Lane Entertainment while ‘Rushmore’ star Jason Schwartzman will host the extravaganza.