Beyonce’s surprise fifth album smshes iTunes history

PHOTOPRESS - SOLO ITALIA18.05.2013 MilanoBeyonce live a MilanoBeyonce’s self-titled surprise fifth album has become the fastest-selling record in iTunes history.

 

The self-titled record, which was released without any warning last week, shifting 828,773 copies in just three days.

 

The majority of those sales came from America, where it has racked up 617,213 sales since Friday.

 

Beyonce’s own first-week sales record was also broken, after her 2006 second record B’day sold 541,000 copies in seven days.

 

The ‘Love On Top’ hitmaker stealth-released the record exclusively on iTunes, shocking fans by unveiling 14 new songs and 17 videos without any promotion.

 

The 31-year-old said she was inspired by Michael Jackson’s Thriller video premiere in 1983, which is why she made such a “visual” record.

 

She said: “I miss that immersive experience. Now people only listen to a few seconds of a song on their iPods and they don’t really invest in the whole experience.

 

“It’s all about the single, and the hype. I felt like, I don’t want anybody to get the message when my record is coming out.

 

“I just want this to come out when it’s ready and from me to my fans.”

 

The album was codenamed ‘Lily’ at her record label, Columbia, to avoid the news getting out, and even key creative staff were kept in the dark about when it would be released.

 

Video director Ricky Saiz, who shot the clip for the track ‘Yonce’, told Buzzfeed he had “no idea” of the scale of the project until the album appeared on iTunes.

 

He said: “It was a complete surprise even to the people involved. “To be honest, I was actually in bed when I got an email just kind of saying [the album] was live.”

Connect with us

Latest Stories

Cash Money faces lawsuit over Drake albums

Aspire Music Group has launched a lawsuit against Cash Money Records over

Caitlyn Jenner wasn’t ‘comfortable’ having sex with Kris Jenner

Caitlyn Jenner admits she was "not entirely comfortable" having sex with

Top 10 weird things left behind in an Uber

A lobster has made the Top 10 weird things left behind in an Uber. The

Vin Diesel explains his love of social media

Hollywood star Vin Diesel believes social media has helped to change the

Hart the Band out to win Lady JayDee’s heart with new single Rosella

Following a hugely successful showing at 16th edition of The Koroga Festival;

Rock

Nothing But Thieves don’t want rock star image

Nothing But Thieves are keen to defeat the rock star image by carving

Kanye to be joined by Chris Martin, 2 Chainz at Glastonbury?

Kanye West will reportedly be joined by Chris Martin and 2 Chainz during

Florence + the Machine replace Foo Fighters at Glastonbury

Florence + the Machine have replaced Foo Fighters as Friday's (26.06.15)

Blur’s Alex James loves ‘smoking hot’ Taylor Swift

Blur's Alex James thinks Taylor Swift is "smoking hot" and admits he has

Slipknot’s Mick Thomson stabbed in head by brother

Slipknot's Mick Thomson has been rushed to hospital after his brother

Hollywood

Vin Diesel explains his love of social media

Hollywood star Vin Diesel believes social media has helped to change the

Watch Leonardo Dicaprio’s “Before the Flood” Full Documentary

8months after winning his long-awaited Oscar honored for his work in The

Wolverine 3 named Logan

Hugh Jackman has shared a poster of the upcoming third Wolverine movie,

Ben Affleck’s Batman year and a half away

Ben Affleck’s standalone ‘Batman’ movie – which he writes, directs

Leonardo DiCaprio to give evidence in Wolf of Wall Street defamation case

Leonardo DiCaprio must give evidence in a 'Wolf of Wall Street' defamation