Beyonce’s perfume collection named the best-selling celebrity fragrance of all time

PHOTOPRESS - SOLO ITALIA 18.05.2013 Milano Beyonce live a MilanoBeyonce’s perfume collection has been named the best-selling celebrity fragrance of all time around the world.

 

The ‘Run the World (Girls)’ hitmaker’s fragrance range – of which there have been six scents since 2010 – has sold more around the world than those launched by any other famous face, it has been revealed.

 

The most recent fragrance released by the star was a limited-edition Heat to commemorate her ‘Mrs. Carter Show’ world tour, which is currently on a break between legs.

 

The perfume – a mix of florals, vanilla, sandalwood and acai – was packaged in a turquoise glass bottle and designed to capture the “power, passion and playfulness” of Beyonce’s shows.

 

She recently said: “I love my music, I love performing and most of all I love and appreciate my fans. I wanted to give them a special remembrance of this tour and I created this scent to reflect the power, passion and playfulness I put into my performances.”

 

As well as the new Heat, Beyonce’s perfume collection includes Heat Rush, Midnight Heat, N.Y.C. Pulse, and her first two scents, Heat and Pulse.

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