The ‘Run the World (Girls)’ hitmaker’s fragrance range – of which there have been six scents since 2010 – has sold more around the world than those launched by any other famous face, it has been revealed.
The most recent fragrance released by the star was a limited-edition Heat to commemorate her ‘Mrs. Carter Show’ world tour, which is currently on a break between legs.
The perfume – a mix of florals, vanilla, sandalwood and acai – was packaged in a turquoise glass bottle and designed to capture the “power, passion and playfulness” of Beyonce’s shows.
She recently said: “I love my music, I love performing and most of all I love and appreciate my fans. I wanted to give them a special remembrance of this tour and I created this scent to reflect the power, passion and playfulness I put into my performances.”
As well as the new Heat, Beyonce’s perfume collection includes Heat Rush, Midnight Heat, N.Y.C. Pulse, and her first two scents, Heat and Pulse.