Aloe Blacc has released ‘The World is Ours’ for Coca-Cola’s Fifa World Cup Campaign and is hoping the “uplifting” track will get people dancing.
The singer has combined the original version of ‘The World is Ours’ by The ‘X Factor’ USA finalist David Correy in the track for Coca-Cola’s Fifa World Cup Campaign, for the games which will kick off in Brazil later this year and he is hoping the “uplifting” song will make people want to get up and dance.
Aloe said: “The passion behind my music comes from a desire to make people dance, smile and sing. I take inspiration from all genres of music and my style is pretty diverse. Working on this anthem has given me the opportunity to fuse the sounds of Brazil with different musical influences. ‘The World is Ours’ captures everything that music should be – inclusive, exciting and uplifting.”
The Coca-Cola Company are just as thrilled the be teaming up with ‘The Man’ hitmaker and are excited about the reception it’ll have.
Director of Global Entertainment Marketing at The Coca-Cola Company, Joe Belliotti, added: “‘The World is Ours’ started as a Brazilian song with the beats and sounds of Brazil and then travelled around the world where artists and remixers added local languages, sounds and instruments.
“We were looking for a global artist that would bring another perspective, with integrity and authenticity, and that is exactly what Aloe did. We’re delighted to be partnering with Aloe Blacc to help us bring the story of The World’s Cup to life through music.”