{"id":785449,"date":"2025-11-24T07:07:00","date_gmt":"2025-11-24T04:07:00","guid":{"rendered":"https:\/\/www.capitalfm.co.ke\/news\/?p=785449"},"modified":"2025-11-24T06:39:53","modified_gmt":"2025-11-24T03:39:53","slug":"mck-warns-against-voodoo-opinion-polls-ahead-of-thursdays-by-elections","status":"publish","type":"post","link":"https:\/\/www.capitalfm.co.ke\/news\/2025\/11\/mck-warns-against-voodoo-opinion-polls-ahead-of-thursdays-by-elections\/","title":{"rendered":"MCK warns against &#8216;voodoo opinion polls&#8217; ahead of Thursday&#8217;s by-elections"},"content":{"rendered":"\n<p><strong>NAIROBI, Kenya Nov 24 &#8211; The Media Council of Kenya (MCK) has cautioned media houses and online content creators against publishing or conducting non-scientific opinion polls to influence voting in 22 by-elections slated for on Thursday, November 27, 2025.<\/strong><\/p>\n\n\n\n<p>MCK Chief Executive Officer David flagged what he termed as \u201cvoodoo polls\u201d on social media, talk shows and call-in programs, saying they are presenting a serious threat to responsible election reporting.<\/p>\n\n\n\n<p>The advisory comes as political violence and political intolerance has been witnessed as campaigns intensified in Mbeere North, Malava, Kasipul and Chwele-Kabuchai.<\/p>\n\n\n\n<p>According to MCK, instant polls, often conducted through quick prompts, live comments, on platforms such as X, Youtube, Tiktok, Instagram and spontaneous studio interactions, should adhere to the legal threshold required\u00a0for electoral opinion research.<\/p>\n\n\n\n<p>\u201cA person shall not publish the results of any electoral opinion poll on the day of the election or during the period of five days immediately preceding the date of the election,\u201d MCK said while citing provisions of the Elections Act.<\/p>\n\n\n\n<p>The Media Council has further opined that it is misleading for journalists and media outlets to conduct opinion polls and publish results on their social media platforms.<\/p>\n\n\n\n<p>\u201cJournalists and media organisations are therefore urged to desist from any practices that would place them in breach of the law, professional ethical standards, or their own in-house editorial policies,\u201d the statement reads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to MCK, instant polls, often conducted through quick prompts, live comments, on platforms such as X, Youtube, Tiktok, Instagram and spontaneous studio interactions, should adhere to the legal threshold required\u00a0for electoral opinion research.<\/p>\n","protected":false},"author":1,"featured_media":734235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,1,15854,4625,26,7515],"tags":[1981,89,491,2232,25597,12278],"coauthors":[489],"class_list":["post-785449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","category-kenya","category-media-regulation","category-national-news","category-top-stories","category-top-story","tag-featured","tag-iebc","tag-kenya","tag-media-council-of-kenya","tag-november-27-by-elections","tag-opinion-polls"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MCK warns against &#039;voodoo opinion polls&#039; ahead of Thursday&#039;s by-elections &#187; Capital News<\/title>\n<meta name=\"description\" content=\"According to MCK, instant polls, often conducted through quick prompts, live comments, on platforms such as X, Youtube, Tiktok, Instagram and spontaneous studio interactions, should adhere to the legal threshold required\u00a0for electoral opinion research. - Kenya breaking news | Kenya news today | Capitalfm.co.ke\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capitalfm.co.ke\/news\/2025\/11\/mck-warns-against-voodoo-opinion-polls-ahead-of-thursdays-by-elections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MCK warns against &#039;voodoo opinion polls&#039; ahead of Thursday&#039;s by-elections\" \/>\n<meta property=\"og:description\" content=\"According to MCK, instant polls, often conducted through quick prompts, live comments, on platforms such as X, Youtube, Tiktok, Instagram and spontaneous studio interactions, should adhere to the legal threshold required\u00a0for electoral opinion research. - Kenya breaking news | Kenya news today | Capitalfm.co.ke\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capitalfm.co.ke\/news\/2025\/11\/mck-warns-against-voodoo-opinion-polls-ahead-of-thursdays-by-elections\/\" \/>\n<meta property=\"og:site_name\" content=\"Capital News\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/capitalfmkenya\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T04:07:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capitalfm.co.ke\/news\/files\/2023\/10\/DAVID-OMWOYO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Capital FM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:site\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Capital FM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.capitalfm.co.ke\/news\/2025\/11\/mck-warns-against-voodoo-opinion-polls-ahead-of-thursdays-by-elections\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.capitalfm.co.ke\/news\/2025\/11\/mck-warns-against-voodoo-opinion-polls-ahead-of-thursdays-by-elections\/\"},\"author\":{\"name\":\"Capital FM\",\"@id\":\"https:\/\/www.capitalfm.co.ke\/news\/#\/schema\/person\/19f16f0c07824e41062ea1d1929ff84a\"},\"headline\":\"MCK warns against &#8216;voodoo opinion polls&#8217; 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