NAIROBI, Kenya, Jun 10 — Elon Musk-owned social media giant Twitter is set to roll out a payment fund that will see content creators earn on advertisements served in their replies.
The plan set to begin with an initial payment of USD5 million will however only be available to content creators with subscription-based verified badges which cost USD8 monthly.
“Note that the creator must be verified and only ads serve the verified users count,” Musk who assumed as CEO after acquiring Twitter in October 2022 said Friday.
He added that the firm will only consider ads viewed by verified users.
The new move is part of the company’s radical revenue generation efforts as it markets its subscription-based verification badge that would see users access paywall on some publications.
Radical reform
Twitter rolled out the withdrawal of the blue badges in March as Musk moved to stop what he termed as a “lords and peasants system” by April 1.
“On April 1st, we will begin winding down our legacy verified program and removing legacy verified check marks,” the firm announced.
Twitter clustered the badges in three broad categories: gold for companies, grey for government and blue for individuals including celebrities.
“A Twitter verified organization’s subscription is $1,000/month (plus any applicable tax) and $50/month (plus any applicable tax) for each additional affiliate in the US. Prices may vary by region and are subject to change,” Twitter stated
Other users now pay $8 (Sh1,048) for the standard blue badge in changes Musk outlined on November 25, 2022, which saw the rollout of unique colored badges.
Verified creators enjoy features including long posts including videos and audios and only get to see half as many adverts.
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