, NAIROBI, Kenya, Oct 24 – First Lady Margret Kenyatta on Monday launched the five year strategic plan for Worldwide Fund for Nature (WWF) Kenya office which has now been registered as an Non-Governmental Organisation.
WWF Kenya becomes only the Second WWF office in Africa to transition into a national office after WWF South Africa.
Mrs Kenyatta congratulated WWF Kenya for their work as an influential conservation player both in Kenya and other parts of the world.
“It is therefore my hope, that over the next 50 years, you will continue to bring people together to deal with critical environmental issue of our time. Indeed, I am confident that working under the new strategic framework will provide WWF Kenya with an unparalleled catalyst for change in the area of conservation that will and protect the resources of this country,” she said
The First Lady applauded organization’s approach to sustainable development around environmental and sustainable issues over its 54 year presence in Kenya.
Chief Justice David Maraga who was present at the launch reaffirmed the Judiciary will also play its role in punishing environment crimes and illegal wildlife trade.
“We will continue on the path that we have began with stakeholder participation which is aimed at ensuring a more effective operationalisation of the criminal justice system in the environmental and wildlife crimes, a more innovative and stricter jurisprudence, speedier trials and proportionate and deterrent punishments in accordance with the law, in wildlife and environmental crimes,” the CJ told his first public official function after he took office.
Mrs Kenyatta further lauded the private sector for establishing sustainable investment hubs that will forge closer and impactful relationship along the frontier of environmental conversation.
WWF Director-General Marco Lambertini noted the transition of WWF Kenya into a national office is part of its plan to relocate its functions to regional hubs.
“We are also re-organizing the way we work at WWF by creating communities that will bring together the network around much more ambitious and transformational of goals; and one these goals is of course a wildlife conservation and the leadership of the wildlife global community – we are just about to launch – is actually been appointed and will operate from Nairobi. So Nairobi is beginning to be a bit of global hub for WWF,” he stated.
WWF -Kenya Board chairman Issac Awuondo said the five year strategic plan that will influence environmental and sustainability interventions in Kenya.
He said the strategic plan embraces the conservation of critical areas including conserving forest, energy as well as marine resources around the coastal areas.
“The strategic plan is informed by Kenya’s rich natural assets that are vital for our people’s livelihoods and economic development. They provide critical opportunities for Kenya’s population for more than 44 million people. To ensure a development pathway that is sustainable and resilient, WWF – Kenya endeavors to promote sound natural resources management strategies and conducive policy frameworks,” said Awuondo.
WWF is one of the world’s largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries.
WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.