NAIROBI, Kenya, Oct 12 – Royal Media Services Limited (RMS) plans to launch several vernacular TV channels.
The firm says is intends to continue providing quality broadcast content to Kenyans in their first languages.
“The success of the vernacular radio channels under the Royal Media Services stable has provided ample proof that Kenyans want platforms and mediums through which they can articulate issues close to their hearts, especially at the grassroots level,” Group Managing Director Wachira Waruru said Monday.
RMS is the parent company of Citizen TV, which controls a large share of the TV market in Kenya. The company also runs 14 radio stations, among them two national and 12 vernacular services.
“Following the recent migration from analogue to digital TV broadcasting in Kenya, RMS is desirous to consolidate its market leadership through diversification of TV content offering that is responsive to market and consumer needs.”
Starting this month RMS will embark on the first phase of product diversification and business consolidation by unveiling four vernacular TV services. Inooro TV, a 24-hour Kikuyu language Channel, Ramogi TV, broadcasting in Dholuo 24 hours a day, Chamgei TV A 24-hour Kalenjin TV station and Musyi TV also a 24-hour Kamba TV station. First on air in the month of October will be Inooro TV.
The unveiling of Inooro TV shall later be followed by the launch of Ramogi TV (Luo), Chamgei TV (Kalenjin) and Musyi TV (Kamba). The four channels shall complete the first phase of this rollout plan.