During the visit, a statement from State House spokesperson Manoah Esipisu says, the President will hold talks on bilateral issues with Italian Prime Minister Matteo Renzi.
At the Milan Expo, the President will preside over Kenya Day; he will also launch Kenya’s new international brand campaign.
The new international campaign, developed by the Ministry of East African Affairs, Commerce and Tourism, will include the activation of a new digital content portal and supporting social media platforms, designed to be the focus for all international tourism and investment enquiries.
“Milan is a primary tourism-promotion event and Cabinet Secretary Phyllis Kandie, responsible for Tourism, Commerce and East African affairs, is the lead Kenyan minister at the event,” he said.
“The introduction of the new brand campaign and portal will bring all of the ministry’s existing and future campaigns together to tell Kenya’s story with one shared voice.”
Kenya will also hold a Business Forum to offer the Italian and Kenyan business communities a chance to explore opportunities for joint trade and investment ventures.
A mini-marathon and a Cultural Day are some of the activities expected in Milan during the Kenya week.