‘Music was a Trojan horse taking over the airwaves’
Those successes helped inspire producer Tony Hollingsworth to make a bigger gambit to mark Mandela’s 70th birthday in 1988 with a “Birthday Tribute” at London’s Wembley Stadium.
“People can’t imagine that, but in 1988, people didn’t know much about Mandela in any meaningful sense,” he told AFP.
“Nobody knew what he looked like, what he sounded like. We ran the whole campaign on a photograph that was 25 years out of date.”
He approached Trevor Huddleston, the Anglican Archbishop who then headed the Anti-Apartheid Movement of overseas activists, and proposed the concert as a way to change the world’s perceptions of Mandela.
The African National Congress had by then made Mandela’s release a centrepiece demand of the struggle, but he was still often described in news reports as a terrorist.
By getting the entertainment divisions of broadcasters interested in a tribute concert – one in which no politicians were invited onstage, Hollingsworth believed that the same networks’ news divisions would be forced to soften their language.
“I mean, it was a live event, I knew what was going to happen,” he said.
The artists delivered, taking to stage and repeatedly denouncing the white government and demanding Mandela’s freedom.
“Music in that sense was a Trojan horse to take over the airwaves for 11.5 hours, in 100 countries, and to get that message out across the world,” said Hollingsworth.
“Free Nelson Mandela was the message in one sense, but it was also a moment when the entire world came together for a humanitarian cause,” he added.
More than 600 million people watched the gig, which included performances by Stevie Wonder, Sting, Whitney Houston, Peter Gabriel, and a who’s who roster of 80’s pop.
Those concerts helped sustain public support for sanctions on South Africa. When Mandela was finally released in 1990, Hollingsworth organised another mega-event in London to celebrate the triumph.
Taking the stage then, Mandela greeted the crowd with thanks.
“We thank you, especially for what you did to mark our 70th birthday. What you did then made it possible for us all to do what we are doing here today.”
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