, NAIROBI, Kenya, Dec 10 – Barely two months after leaving his post as Chief Executive Officer of Safaricom, Michael Joseph has landed another plum job as the Chairman of the Kenya Tourist Board (KTB).
Mr Joseph was appointed to the post by Tourism Minister Najib Balala for a period of three years.
“I am honoured by this appointment which I did not seek and will do my best for Kenya,” Mr Joseph said on his Twitter page.
Mr Joseph replaces long-serving chairman Jake Grieves-Cook whose two terms ended on November 30, 2010.
The former CEO who has been credited with helping to build Safaricom into one of the most profitable and successful brands in East Africa, officially retired on November 1 after serving for 10 years at the helm of the firm.
He is expected to help transform KTB into an efficient marketing body that will help unlock the potential in the local tourism industry.
“I congratulate Mr Michael Joseph on his new appointment and wish him success in the new assignment,” said Mr Balala in a statement.
At the same time, he lauded KTB for its good performance particularly at a time when the industry was facing many challenges.
Under the chairmanship of Mr Greives-Cook, KTB managed to put up aggressive marketing campaigns targeting domestic and international tourists.
In addition, the organisation partnered with international travel and leisure organizations as well as the media and airlines to build a strong image for Kenya as a niche tourist destination.
The board is credited for diversification of the tourism market by putting up additional market presence in India, China, United Arab Emirates (UAE), Japan, Poland and Turkey.
“The board has done a wonderful job in turning round the performance of the sector from the all time low in 2008 after the post-election violence and we shall experience all time high in 2010 with over 1.2 million tourists expected and envisaged receipt earnings of over Sh100billion,” he said.