NAIROBI, Kenya, Sept 28 – “Cheers to Arthur!” I can bet you that Arthur Guinness was turning in his grave and dreaming about the glitz and pomp that marked 250 years since he conceived the beer – Guinness.
From Dublin to Nigeria, New York to Singapore, Kenya to New Zealand, 17:59 (the year the beer was launched) took on a symbolic gesture as celebrations, beamed live on television, kicked off simultaneously.
East African Breweries Limited hosted a gala dinner at the Carnivore Restaurant in Nairobi, dotted with industry captains, trade partners, media and of course Guinness adorers.
EABL Marketing Manager for Partner Brands, Angelique Bennaars said, “For the first time, we have set aside 24 September as a day to honour Arthur Guinness, the legendary man behind this iconic brand. We are celebrating Arthur Guinness Day today in a big way, because it is not everyday that we come across brands that have achieved the 250 year milestone”.
Guinness was launched by the 34-year-old Irishman, who invested his entire fortune of 100 Pounds into an old disused brewery at St James Gate in Dublin.
He signed a 9,000 year lease on the property, and started brewing porter and ale.
Ten years later, his first export shipment of 6½ barrels made its way to England.
Today, two centuries and a half later, Guinness is marketed in more than 120 countries around the world. It is estimated that more than 10 million glasses of Guinness are enjoyed everyday.
Guinness is now brewed in 25 countries, including Kenya of course.