, NAIROBI, Kenya, Aug 18 – Let the games begin! The 12 contestants drawn from the hundreds that participated in the TPF3 auditions across East Africa went into a beautifully decorated house on Sunday to begin their unknown journey to Sh5 million and extra goody bags.
‘The animals went in three by three (hoorah!)’ from Kenya, Uganda, Tanzania and newcomer Rwanda for a live competition that will span a total of ten weeks.
While trying hard to relax and be themselves, they will have to dedicate their energies to the music vocal, song-writing and performance coaching on offer, to help them win the grand prize and/or secure their futures in the world of entertainment.
East African Breweries Limited Marketing Director Debra Mallowah revealed at the TPF Dome in Ruaraka on Sunday that this year there was a revised and enhanced curriculum geared towards producing the very best from the individual contestants.
“For the first time in the Tusker Project Fame history, we are this year set to witness a more competitive and engaging training process,” Mallowah intimated.
“East African Breweries has on its part and through our flagship brand Tusker invested more than Sh200 million to ensure the success of this programme,”
She said that their overall goal was to produce an authentic superstar from the talent pool of twelve contestants – namely: Patricia Kihoro, Debarl Ainea, and Bernard Maranga from Kenya; Karolyne Nabulime, Leah Atute and Maureen Kabasiita from Uganda; Caroline Uliwa, Kelvin Stephen and Illuminata Rwelamira flying the Tanzanian flag, and Rwanda with Nina Bola, Christian Robert Rwirangira and Alpha Rwirangira.
SMS voting starts in two weeks and is open to the East African region to send out non-performers every seven days until later October.
Tusker Project Fame is East Africa’s first ever locally produced reality television show, which seeks to discover raw, untapped musical talent in East Africa that can be groomed to stardom, through a series of regional auditions.
The chosen contestants are then enrolled into the Tusker Academy where they are given expert training in every aspect of the music business – from performance and song writing to behind-the-scenes preparation and a personal advisor.
But the power of determining who stays and who goes lies with the public, and their votes. At least the process is freer and fairer than in the political arena.