NAIROBI, December 1 – Capital FM had mixed fortunes at the inaugural Mortein DOOM ultra fast GP-Karting title on Sunday after leading the field at the early stages, but eventually finishing fifth overall.,
The country’s top media houses battled it out for two-and-a-half hours to mark the launch of Mortein DOOM ULTRA FAST, with fastest ever formulation, in the 2008 race.
The race, which was staged at the 427 metre GP-Karting track near the Carnivore restaurant in Nairobi’s Lang’ata suburb, featured more than 10 media houses.
The Capital FM team was represented by Editorial Director Michael Mumo, Deputy News Editor Laura Walubengo, and Account Managers Franklin Oduor, James Chutha and John Macharia. Team leader Ms Walubengo said after the event that it was a tough race.
“It was a tough race that needed a lot of endurance. Unfortunately we slipped in the rankings since the last event but we are going to be tops next time,” she said. The Editor added that the Capital FM team nonetheless had fun.
Speaking later, Mr Mumo said it was indeed fun and challenging. “This was my first time on the race track and I realise I need to practice. I’m used to being on winning teams and I know we will perform better next time.”
He added jokingly: “I felt deflated after the race but Arsenal livened up the evening with their 2-1 win over Chelsea at Stamford Bridge.”
At the end of the race, it was NTV that scooped the inaugural title.
NTV, who have previously captured the GP-Karting Inter media title on two other occasions, returned to the fore after a well co-ordinated drive by ace drivers Edward Muchai and Charles Kairo to claim the title they had lost to KBC last year.
The Standard Group’s TV broadcasting arm finished second to break what would have otherwise ended up as a 1-2 finish for the Nation Media Group teams as the Nation Newspapers team came in third.
Speaking at the event, Reckitt Benckiser Marketing Manager Nelly Wainaina explained that the firm was keen to drive its newly formulated brand attributes through local sports initiatives that epitomise speed.
"As an organisation, we have to develop initiatives that enable consumers to engage with a brand’s benefit so they are able to appreciate the brand’s value versus other available products in the market," Wainaina said.
The Royal Media Group, KBC, Capital Group, Nation Media Group and the Standard Group took part in the race. Others teams taking part included East Africa Magazines, Kameme/K24, Team Mortein Kenya and the Ladies United Team.
With a time of 0:35:16, East Africa Magazine’s Allan Mwendwa scooped the best lap time award with team mate Makena Mutwiri picking the best female lap time, with 0:40:26.
Team Laps Duration
1. NTV 224 02:29:31:58
2. KTN 222 +2L
3. Nation 218 +6L
4. Mortein Doom 217 +7L
5. Capital 212 +12L
6. Citizen 207 +17L
7. EA Magazines 206 +18L
8. KBC 205 +19L
9. K24 191 +33L