NAIROBI, Kenya, Dec 11 – Vice President Kalonzo Musyoka has called on the film industry to use its huge following to fight the scourge of negativity and ethnicity with a view to uniting Kenyans.,
Mr Musyoka said on Thursday it was high time for the film industry to unite Kenyans who were still divided on tribal backgrounds and political affiliations.
He said the recent post-election violence reminded Kenyans that efforts were still required to unite all the people irrespective of family backgrounds and political affiliations.
Speaking during the official launch of the Kalasha and Television awards Mr Musyoka said the Kenyan film industry could overtake that of South Africa if concerted efforts were done to improve its content.
“I am sure the Kenya’s film industry can surpass that of South Africa if we all unite and work together to improve this industry,” said Mr Musyoka.
He said that Isiolo district could be made the headquarters of the film industry, noting that the move could strengthen the growth of the film industry in the country.
He said it was only through the improvement of the film industry that poverty levels could be reduced as there would be creation of more employment opportunities.
“It is imperative that in the next couple of years that Kenya develops and exploits the film industry for the country’s maximum economic and social benefit. In fact Kenya has some of the world’s spectacular locations that can attract big movies business for most of the year,” said Mr Musyoka.
The Vice President said the Government was committed to enhancing the capacity of the film industry to deliver jobs and grow national revenue.
“It is therefore noteworthy that the Government through the Ministry of Information and Communication is dedicated to see the film and TV industry assume leadership in the development of local content,” he said.
Mr Musyoka called on the private sector to start investing in the film business adding that the private investment would be a significant source of funding to drive film industry development in the country.
Permanent Secretary in the Ministry of Information and Communications Dr Bitange Ndemo emphasised on the need for the film industry to work towards the improvement of the local content.