NAIROBI, September 4 – Capital Group Limited’s worldwide brand www.capitalfm.co.ke goes live Thursday midnight.
The launch of the cutting edge digital media facility signals a major thumbprint on the international scene for the group.
The four-part website is set to sky rocket Capital’s already rapidly growing online audience of more than 14 million hits monthly.
Capital Group Limited’s General Manager Cyrus Kamau said the new online identity was in line with Kenya’s efforts to fully take advantage of the information superhighway.
“You either adapt and survive in the modern world or refuse to adapt and you die. To most people their websites are support tools but to Capital this is a whole new product. We are speaking to the world.”
He said it was imperative that local media be prepared to use the communications infrastructure that the government was positioning by laying The East Africa Marine System cable (TEAMS) from Fujairah in the United Arab Emirates, to Mombasa.
“Kenya is an emerging market. In the West and other territories there is saturation. If you look at productivity and economic growth, it is single digit growth out there. Africa is the only place that has opportunity for growth in the future.”
“Most people out there are looking for information about Kenya’s economy. It adds up that the country will benefit from these individuals who want to come and invest. As Capital, we will provide the accurate information; we will give you the assessment,” Kamau pledged.
Speaking ahead of the launch, Kamau said the Group had made substantial investments in technology, ready to provide world class content.
Four websites will go live simultaneously Thursday night on www.capitalfm.co.ke.
“We are a lifestyle organisation. Our radio page is a must see; It’s interactive. We’re saying ‘let’s broadcast together’. Capital News is updated as events happen and we have a group of experts writing for us. Capital Business is an authoritative piece on the economy.”
Capital Sport brings the latest action in Kenya and around the world.
“Depending on who you are and what you want, this website caters for your diverse needs.”
Capital FM offers live content 24 hours a day, giving Kenyans at home and in the Diaspora real-time information.
98.4 Capital FM was Kenya’s first private radio station launched 12 years ago and remains the industry leader.