{"id":73161,"date":"2021-10-25T10:41:14","date_gmt":"2021-10-25T07:41:14","guid":{"rendered":"https:\/\/www.capitalfm.co.ke\/lifestyle\/?p=73161"},"modified":"2021-10-25T10:43:53","modified_gmt":"2021-10-25T07:43:53","slug":"8-african-artists-chosen-to-join-youtubeblack-voices-music-class","status":"publish","type":"post","link":"https:\/\/www.capitalfm.co.ke\/lifestyle\/2021\/10\/25\/8-african-artists-chosen-to-join-youtubeblack-voices-music-class\/","title":{"rendered":"8 African Artists Chosen to Join #YouTubeBlack Voices Music Class"},"content":{"rendered":"\n<p>Supported by the #YouTube Black Voices Fund, the #YouTubeBlack Voices Music Class of 2022 is a development programme designed to directly support and mentor Black artists, songwriters and producers worldwide. The addition of songwriters and producers to the 2022 class demonstrates the continuation and expansion of Youtube\u2019s efforts to support Black artists on the platform.<\/p>\n\n\n\n<p>With the aim of equipping up-and-coming Black artists, songwriters &amp; producers with the resources to succeed on YouTube, the class will be grouped into two programme streams: one for artists and one for songwriters and producers. Class participants will each receive dedicated partner support, seed funding to invest in the development of their channels, and opportunities to participate in training and networking programs focused on production, fan engagement and wellbeing. Over the next 6 months, they will also get opportunities to develop their catalogues and collaborate with other global artists, songwriters, and producers who have also been selected to take part in the programme.<\/p>\n\n\n\n<p>The roaster is made up of 54 artists, songwriters and producers from Australia, Brazil, Canada, USA, UK and eight African artists based in Nigeria, South Africa and Kenya.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Omah Lay- Nigerian Artist<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Omah Lay - Godly [Official Music Video]\" width=\"710\" height=\"399\" src=\"https:\/\/www.youtube.com\/embed\/DqUd72pK15Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Nigeria\u2019s <a href=\"https:\/\/www.youtube.com\/channel\/UCSUVM9Ygr6AI5Eje5BnFhtw\"><strong>Omah Lay<\/strong><\/a> whose music is heavily influenced by his background, strong culture and environment, has an undeniable connection to his audience and high hopes for his journey with YouTube Black Voices: \u201cMy music speaks to the people that love me, the people I love and the people that have been through what I have been through. I see the #YouTubeBlack Voices Fund having an impact on my career in different ways. It would allow me provide content about my musical journey to my fans, and in marketing them to a greater audience,\u201d he says.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>CKay &#8211; Nigerian Singer-songwriter<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CKay - Love Nwantiti Remix ft. Joeboy &amp; Kuami Eugene [Ah Ah Ah] (Official Video)\" width=\"710\" height=\"399\" src=\"https:\/\/www.youtube.com\/embed\/D-YDEyuDxWU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Singer-songwriter <a href=\"https:\/\/www.youtube.com\/channel\/UC7l7-ClAn4QZlA_Qq5sTIdw\"><strong>CKay<\/strong><\/a>, whose earliest contact with music was through his father, a church choir conductor, decided to start writing his own music on the piano and guitar. He says \u201cthat knowledge of instruments coupled with digital production is an integral part of my music-making process. My traditional South-Eastern origin explains my use of Igbo language in my music and my extensive knowledge of High-Life music.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Azawi &#8211; Ugandan Singer-songwriter based in Kenya<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Azawi - Repeat It\" width=\"710\" height=\"399\" src=\"https:\/\/www.youtube.com\/embed\/2vuoQIBQ7xA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Kenya-based artist <a href=\"https:\/\/www.youtube.com\/channel\/UC8ZP6cKnFDw_cewhqxeKmaA\"><strong>Azawi,<\/strong><\/a> whose music is a fusion of African rhythms and sounds heavily influenced by her life experience and traditional music, has high hopes for where her journey with YouTube Black Voices will take her: \u201c I have a passion for writing songs and a desire to say something through my craft. I see the #YouTubeBlackVoices Fund sharing my work and brand with a bigger audience and platform, which means more exposure and opportunities for my career, \u201d she says.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Elaine &#8211; South African Artist<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Elaine - Right Now (Official Video)\" width=\"710\" height=\"399\" src=\"https:\/\/www.youtube.com\/embed\/igFPs1514QA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>R&amp;B singer <a href=\"https:\/\/www.youtube.com\/channel\/UCjA1wdpqvS6yxHVdV1rxedQ\"><strong>Elaine,<\/strong> whose<\/a> music is a warm, honest, and pure representation of the hopeless romantic she is, became an artist because of her love for iconic black women such as Whitney Houston, Beyonc\u00e9, Lebo Mathosa and Brenda Fassie. \u201cMy dad also played a huge role in my love and admiration for music. I\u2019m constantly inspired by my experiences and my deep love for turning my feelings into art. The fund will give me \u2013 a Black South African girl \u2013 the platform to be heard, seen and celebrated on a global stage,\u201d she adds.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Major League DJz<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Major League DJz &amp; Abidoza feat. Cassper Nyovest, Kammu Dee &amp; Ma Lemon - Le Plane E&#039;Landile\" width=\"710\" height=\"399\" src=\"https:\/\/www.youtube.com\/embed\/Pg7D9khl_4c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>South African DJ duo <a href=\"https:\/\/www.youtube.com\/user\/MajorLeaguedjz\"><strong>Major League DJz<\/strong><\/a>, who started as event promoters, say that they are inspired by the people of Africa and they hope that this YouTube Black Voices journey will help ease the pandemic\u2019s burden on artists like them: \u201cAs artists, we were the hardest hit by the pandemic. The funding will help us ensure we continue the trajectory to take Amapiano to the world. We will continue to travel and immerse everyone and anyone who crosses our path in this beautiful African sound,\u201d they say.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>DJ Lag<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DJ Lag - &#039;Ice Drop&#039; (Official Video)\" width=\"710\" height=\"399\" src=\"https:\/\/www.youtube.com\/embed\/9ycr4BI8I94?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UChw7jdRU7LKwXi1KB1roNqw\"><strong>DJ Lag<\/strong><\/a>, who joins the class as a songwriter\/producer, describes his music as an extension of his personality. &nbsp;\u201cEverything that I am has been influenced by the need to express myself through music and my ambition to create almost a language to communicate my identity. I would describe my sound as an African take on techno and a fusion of various genres with a taste of South African township life,\u201d he says.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>P.Priime<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"P.PRIIME X TENI- COME AND SEE (OFFICIAL VIDEO)\" width=\"710\" height=\"399\" src=\"https:\/\/www.youtube.com\/embed\/NvMWI_lVFtk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Producer <a href=\"https:\/\/youtube.com\/channel\/UC1lEW6Adogw6vaAKrBb9VUA\"><strong>P.Priime<\/strong><\/a>, who is from a musically inclined family fell in love with music when he was a little boy singing in the church choir, has made different types of songs for various artists expressing a combination of ideas and emotions. \u201cI would say as long as you can relate to my sound, then that&#8217;s it. I have so many ideas I&#8217;d love to bring to life and I know with the right resources and funding, I&#8217;d be able to achieve that,\u201d he adds.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Telz<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Making of Burna Boy&#039;s &quot;Wonderful&quot; with Telz | Bruk It Down\" width=\"710\" height=\"399\" src=\"https:\/\/www.youtube.com\/embed\/ygJworoNcaU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Producer of Burna Boy&#8217;s hit song &#8216;Wonderful&#8217; Telz describes his music as if it were human because \u201cit has character and speaks for itself\u201d and says he sees the #YouTubeBlack Voices Fund impacting his career in various ways &#8212; especially in bringing his ideas to life and helping him network with other creatives globally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube today announced a roster of 54 artists, songwriters and producers selected to join the #YouTubeBlack Voices Music Class of 2022. Among the acts from Australia, Brazil, Canada, USA and the UK are eight African artists based in Nigeria, South Africa and Kenya.<\/p>\n","protected":false},"author":14109,"featured_media":73190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13253,6705,1,13252],"tags":[14464,14467,6466,14458,10779,14469,14462,14466,14465,14470,14463,14471,14460,14459,14461,901,14472],"class_list":["post-73161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","category-editors-pick","category-entertainment","category-events","tag-abidoza","tag-azawi","tag-burna-boy","tag-burna-boy-producer","tag-cassper-nyovest","tag-ckay","tag-dj-lag","tag-elaine","tag-kammu-dee","tag-love-nwantiti","tag-major-league","tag-omah-lay","tag-p-priime","tag-telz","tag-teni","tag-youtube","tag-youtube-black-voices","is-cat-link-border-bottom"],"better_featured_image":{"id":73190,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":800,"height":450,"file":"2021\/10\/Omah-Lay.jpeg","sizes":{"medium":{"file":"Omah-Lay-300x169.jpeg","width":300,"height":169,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/lifestyle\/files\/2021\/10\/Omah-Lay-300x169.jpeg"},"thumbnail":{"file":"Omah-Lay-150x150.jpeg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/lifestyle\/files\/2021\/10\/Omah-Lay-150x150.jpeg"},"medium_large":{"file":"Omah-Lay-768x432.jpeg","width":768,"height":432,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/lifestyle\/files\/2021\/10\/Omah-Lay-768x432.jpeg"},"theblogger_image_size_2":{"file":"Omah-Lay-550x309.jpeg","width":550,"height":309,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/lifestyle\/files\/2021\/10\/Omah-Lay-550x309.jpeg"},"theblogger_image_size_3":{"file":"Omah-Lay-550x450.jpeg","width":550,"height":450,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/lifestyle\/files\/2021\/10\/Omah-Lay-550x450.jpeg"},"theblogger_image_size_4":{"file":"Omah-Lay-550x362.jpeg","width":550,"height":362,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/lifestyle\/files\/2021\/10\/Omah-Lay-550x362.jpeg"},"theblogger_image_size_5":{"file":"Omah-Lay-300x300.jpeg","width":300,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/lifestyle\/files\/2021\/10\/Omah-Lay-300x300.jpeg"},"tptn_thumbnail":{"file":"Omah-Lay-250x250.jpeg","width":250,"height":250,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/lifestyle\/files\/2021\/10\/Omah-Lay-250x250.jpeg"},"wp_rp_thumbnail":{"file":"Omah-Lay-150x150.jpeg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/lifestyle\/files\/2021\/10\/Omah-Lay-150x150.jpeg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":73161,"source_url":"https:\/\/www.capitalfm.co.ke\/lifestyle\/files\/2021\/10\/Omah-Lay.jpeg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 African Artists Chosen to Join #YouTubeBlack Voices Music Class - Capital Lifestyle<\/title>\n<meta name=\"description\" content=\"YouTube today announced a roster of 54 artists, songwriters and producers selected to join the #YouTubeBlack Voices Music Class of 2022. Among the acts from Australia, Brazil, Canada, USA and the UK are eight African artists based in Nigeria, South Africa and Kenya. The Life You\u2019d Like to Live\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capitalfm.co.ke\/lifestyle\/2021\/10\/25\/8-african-artists-chosen-to-join-youtubeblack-voices-music-class\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 African Artists Chosen to Join #YouTubeBlack Voices Music Class\" \/>\n<meta property=\"og:description\" content=\"YouTube today announced a roster of 54 artists, songwriters and producers selected to join the #YouTubeBlack Voices Music Class of 2022. Among the acts from Australia, Brazil, Canada, USA and the UK are eight African artists based in Nigeria, South Africa and Kenya. The Life You\u2019d Like to Live\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capitalfm.co.ke\/lifestyle\/2021\/10\/25\/8-african-artists-chosen-to-join-youtubeblack-voices-music-class\/\" \/>\n<meta property=\"og:site_name\" content=\"Capital Lifestyle\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/capitalfmkenya\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-25T07:41:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-25T07:43:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capitalfm.co.ke\/lifestyle\/files\/2021\/10\/Omah-Lay.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"GRACE NJERI\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:site\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GRACE NJERI\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/2021\\\/10\\\/25\\\/8-african-artists-chosen-to-join-youtubeblack-voices-music-class\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/2021\\\/10\\\/25\\\/8-african-artists-chosen-to-join-youtubeblack-voices-music-class\\\/\"},\"author\":{\"name\":\"GRACE NJERI\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/#\\\/schema\\\/person\\\/7658829db0536ec9637ac9865f98bf11\"},\"headline\":\"8 African Artists Chosen to Join #YouTubeBlack Voices Music Class\",\"datePublished\":\"2021-10-25T07:41:14+00:00\",\"dateModified\":\"2021-10-25T07:43:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/2021\\\/10\\\/25\\\/8-african-artists-chosen-to-join-youtubeblack-voices-music-class\\\/\"},\"wordCount\":925,\"publisher\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/2021\\\/10\\\/25\\\/8-african-artists-chosen-to-join-youtubeblack-voices-music-class\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/files\\\/2021\\\/10\\\/Omah-Lay.jpeg\",\"keywords\":[\"Abidoza\",\"Azawi\",\"Burna Boy\",\"Burna Boy Producer\",\"cassper nyovest\",\"Ckay\",\"DJ Lag\",\"Elaine\",\"Kammu Dee\",\"Love Nwantiti\",\"Major League\",\"Omah Lay\",\"P.Priime\",\"Telz\",\"Teni\",\"YouTube\",\"YouTube Black Voices\"],\"articleSection\":[\"Celebrities\",\"Editors Pick\",\"Entertainment\",\"Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/2021\\\/10\\\/25\\\/8-african-artists-chosen-to-join-youtubeblack-voices-music-class\\\/\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/2021\\\/10\\\/25\\\/8-african-artists-chosen-to-join-youtubeblack-voices-music-class\\\/\",\"name\":\"8 African Artists Chosen to Join #YouTubeBlack Voices Music Class - Capital Lifestyle\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/2021\\\/10\\\/25\\\/8-african-artists-chosen-to-join-youtubeblack-voices-music-class\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/2021\\\/10\\\/25\\\/8-african-artists-chosen-to-join-youtubeblack-voices-music-class\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/lifestyle\\\/files\\\/2021\\\/10\\\/Omah-Lay.jpeg\",\"datePublished\":\"2021-10-25T07:41:14+00:00\",\"dateModified\":\"2021-10-25T07:43:53+00:00\",\"description\":\"YouTube today announced a roster of 54 artists, songwriters and producers selected to join the #YouTubeBlack Voices Music Class of 2022. 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