Exclusive! Rihanna’s Dazzling Fenty Beauty Launch in Nairobi, Kenya #FentyAfrica

When Robyn Fenty, aka Rihanna, launched Fenty Beauty in 2017, her mission was simple: to create the most inclusive and accessible beauty brand the world has ever seen. She sought to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.”

Today, Fenty is one of the most popular and successful brands in the world. Forbes estimates that the bulk of Rihanna’s fortune (around $1.4 billion, specifically) comes from the value of Fenty Beauty, which she has 50% ownership of. The company itself, is worth $2.8 billion making her the wealthiest female musician in the world.

Fenty beauty by Rihanna officially landed in Nairobi Kenya on Thursday 26th May 2022, with a grand reveal and launch at The Social House, 154 James Gichuru Road, Lavington. The evening invite- only event saw a host of Nairobi’s influencers, media and celebrities in attendance, dressed to the nines. The room was filled with excitement as Kenya joined the exclusive club of other 8 countries in Africa that the brand now officially retails.

“Every launch is exciting— we’re all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.” – Rihanna

The brand has been nothing but a true success. In 2017, Rihanna’s Fenty Beauty was chosen by Time Magazine as one of the best inventions of 2017. “I never could have anticipated the emotional connection that women are having with the products and the brand as a whole,” Rihanna told Time “Some are finding their shade of foundation for the first time, getting emotional at the counter. That’s something I will never get over.”

Rihanna leads the charge with her fearless reinvention, bringing to life a unique vision for beauty that is feminine and edgy, individual and inclusive, and always keeps makeup-wearers around the globe guessing. From packaging design to formula and shade development, she is intimately involved in every aspect of the brand’s creation, and always will be, as reported by LVMH.

Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”

Fenty Beauty redefines the rules with light-as-air formulas that love to be layered—in a global lineup of shades designed for all.

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