Unless you’ve been living under a rock the last few years, chances are you’ve noticed the gin revolution currently sweeping across the world. Its popularity seems to know no bounds because honestly speaking, if you hadn’t noticed, gin is IN. Made from juniper berries, a type of “super fruit,” gin serves as one of the healthiest spirits ever created. It’s low in calories, and the botanical properties that survive the distillation process present plenty of health-boosting reasons gin is healthy. Besides that, Gin is now the most fashionable drink around town.
On Tuesday 19th October, Kenya Breweries Limited (KBL) unveiled a new gin brand, Gilbey’s Mixed Berries Flavour at an invite only garden party at Anzara Gardens, Nairobi. The introduction of Gilbey’s Mixed Berries Flavour follows a successful revamp of the gin category by KBL. This is the first time Gilbey’s Trademark has innovated to recruit new gin and non gin consumers in Kenya.
It was a beautiful, elegant Gin-Credible afternoon affair that saw invited guests who included various media personalities, influencers and corporate honchos, turn up in pink vibrant hues and bold patterns. If there’s one thing attendees of Nairobi Society events has taught us: embracing color or simply being bold is always a good thing.
Speaking at the launch, EABL Marketing and Innovations Director, Graham Villiers-Tuthill said the business is responding to changing consumer tastes, hence this innovation. “Under a year, we have launched three gin brands, which are Tanqueray Sevilla, Gordon Pink Gin, and Chrome Crisp Gin. Today’s consumers are looking for existing, flavourful and delicious drinks, hence the opportune time to expand Gilbeys Gin with a new flavour,” Mr Villiers said.
The great thing about gin is that it’s so incredibly versatile and really quite exciting. Depending on the manner of which it is distilled and processed, it can take on many different strengths, tones and tastes. There really is a gin and a gin drink for everyone, it’s just about experimenting and discovering what you like. Gilbey’s Mixed Berries combines the flavor of various berries with the high quality and smooth taste of Gilbey’s Gin to deliver a delicious drink experience best enjoyed with tonic.
Any time is gin o’clock.