Fashion legend Vivienne Westwood once said, “Fashion is very important. It is life-enhancing, and, like everything that gives pleasure, it is worth doing well.” The purpose of fashion is to make you feel alive and present. This past weekend, Sheila King’ori, Chief Author and Curator of the household name Pearls & Loaf, launched her brand-new fashion line dubbed Studio fit, at an invite only event at the picturesque Windsor Golf Hotel & Country Club grounds, Nairobi, overlooking the 18th Green and lake, a venue that offered a peaceful and serene ambiance.
In attendance were Nairobi’s Crème de la crème fashionistas, media personalities, content creators- a loyal circle in Sheila’s world. The party was an “All Black Affair” and every invitee adhered to the dress code looking effortlessly gorgeous and dapper. Dress codes ensure that your guests look cohesive with the event.
Would you believe it that the ultra-super beautiful and absolutely stunning Sheila, who is one of Kenya’s best dressed Lifestyle content creators, standing in front of her closet struggling to find something to wear? Yap! That is partly the predicament that inspired her new clothing line. Studio Fit seeks to create quick fashion solutions with their cutting-edge apparel to satisfy the diverse style palettes in the region. It is an all-women’s and girls’ brand from clothing to accessories and swimwear.
Sheila took the opportunity to further explain why creating this brand was a project close to her heart. “By doing what you love and finding how to serve, you add a very special joy to life. I love fashion and being able to develop a creation out of my passion makes me ecstatic. I have put a lot of love into my brand and I am optimistic that all our consumers will enjoy it!” The buzz in the air was palpable in celebratory atmosphere at The Studio Fit launch party.
“A great dress can make you remember what is beautiful about life.”