Unforgettable. Remarkable. Momentous. Exceptionally Smooth. That, ladies and gentlemen is what Kenya Breweries Limited delivered last weekend in Kisumu during the Guinness Smooth launch, which undoubtedly will go down in history as one of the best launch parties of 2019.
From Nairobi, the invited celebrities, media personalities and social media influencers were flown to Kisumu in a chartered jet which was fully branded in the spectacular Guinness Smooth colors. It was a sight to behold at Jomo Kenyatta International airport, where business literally came to a standstill as passengers and those who work at the airport, all scrambled from a distance to take pictures and videos of the plane.
The surprises kept rolling in one after another. On board the jet, it was a silent disco affair- each guest had a special Guinness Smooth headphone for the parte after parte on air for the trip to the Lakeside city, while sampling the new drink (same applied on the way back to Nairobi on Sunday).
Guinness Smooth is a distinctive, flavorful beer – smooth from the first sip to the last. Mr. Kennedy Mwangi, Head Brewer, Kenya Breweries Limited (KBL) says, “Guinness Smooth is brewed using only the finest natural ingredients, many of which are sourced locally. With the coffee and rich notes from the roasted barley marrying with a fruity, butterscotch flavour from the brewing process, Guinness Smooth is truly unique.”
The well attended event, held at the Simba Union Club, saw a star-studded line up of artistes in the entertainment industry perform namely; Gabiro, Willy Paul, Chief Moses, Khaligraph and Sailors. Capital FM’s (DJ) Joe Mfalme was on hand, among other DJs, to take the party to the next level until the wee hours of the morning.
One of the main attractions on location was a first-of-its-kind immersive experience in the flavor rooms. These were four vibrant and exciting experiences that allowed revelers to travel into the world of Guinness Smooth through the Refreshing; the Bold; the Bittersweet and the Rich rooms. Dublin based brewer, Peter Simpson who was the event, delightfully had this to share “we have crafted a product that is perfect for everyone in Kenya to enjoy when out to catch up with friends.”
KBL is certainly known for going all out when it comes to parties – but for sure this time round, they took the celebrations to another level. Revelers partied until sunrise. The event was as smooth and memorable an experience as the extraordinary new beer from the stables of Guinness, the master beer brewers.
What an unforgettable smooth experience in the lakeside city of Kisumu.