When the invite says black tie, you know you are in for an unforgettable and exceptional treat all evening and for sure, that is what Kenya Breweries Limited (KBL) treated their guests last week to, at the launch of their latest product, Tusker Premier Ale at an invite only event at the prestigious Karen Country Club.
Craft-brewed to achieve a distinct, fuller taste, Tusker Premium Ale is targeted towards a growing range of discerning consumers looking to extend their drinks repertoire and new experience in a beer. Tusker Premium Ale is the first innovation in ale category from the Tusker family in three years.
KBL Managing Director Mrs. Jane Karuku said KBL’s desire to respond to changing consumer tastes and preference has driven the innovation of Tusker Premium Ale, the company’s most premium beer brand.
“This innovation is the result of a wide-ranging consumer research looking into trends driving the alcohol beverage market in our industry. We believe Tusker Premium Ale has the potential to satisfy the growing group of discerning consumers increasingly eager for new beer categories.
Tusker Premium Ale, which is packaged in a new, stylish, 500ML brown bottle, brings to five the number of variants now under Tusker trademark; other brands include Tusker Lager, Tusker Malt and Tusker Lite and Tusker Cider.