In Las Vegas on Tuesday, The North Face unveiled FUTURELIGHT™, a new breathable waterproof material set to revolutionize the future of technical fabrics. Developed using innovative Nanospinning technology and sustainable practices, it is the most advanced breathable-waterproof outerwear material available.
Unveiled at the world’s largest technology show, CES 2019, The North Face partnered with world-renowned design agency Designworks, a BMW Group Company, to create physical and virtual reality experiences to demonstrate the array of FUTURELIGHT fabric’s technical capabilities, and potential to change how humans are protected from the elements. The fabric will first become available to consumers in The North Face’s Fall 2019 product line and will be featured across the brand’s pinnacle performance collections.
So what’s so special about this new fabric?
The Nanospinning process used to create FUTURELIGHT fabric, has allowed the brand’s designers to add unprecedented air permeability into the membrane of a fabric for the first time. The process creates Nano-level holes, allowing for incredible porosity while still maintaining total waterproofness, letting air move through the material and provide more venting than ever before.
Additionally, Nanospinning gives designers the ability to adjust weight, stretch, breathability, durability, construction (knit or woven), and texture to match athletes’ and consumers’ activity or environment. Designers can customize the fabric for specific usage, for example, by increasing breathability in garments for aerobic pursuits or increasing protection for harsh, wet climates. The ability to adjust these factors in fabric construction is unprecedented in apparel, equipment and accessories.
With FUTURELIGHT technology, The North Face is also setting a new standard in sustainability through new practices in the fabric creation process. These advances have allowed the brand to responsibly create three-layer garments through use of recycled fabrics and production that cuts chemical consumption, all while being produced in a cleaner, solar-powered factory.