H&M HOME, Google collaborate on Voice Payment and Holiday Gift Guide

This holiday season, H&M HOME unveils a Gift Guide – an easy to use voice application filled with inspiration and ideas for different holiday gifts for anyone’s home available via the Google Assistant on all smartphones and Google Home smart devices.

To activate the H&M HOME Gift Guide, simply ask for H&M HOME from the Google Assistant and easily browse through our assortment to find the most suitable gift. The new voice application also offers easy payment through voice command.

The collaboration with Google began this year with the launch of H&M HOME Stylist – one of the first voice applications to be released within the interior segment. The new voice gift guide, that aims to inspire our customers to find the perfect holiday gift, will suggest and show options for you depending on who you are gifting, price range and personal style. Options will be shown directly in your mobile phone.

H&M HOME is one of the first retailers to enable users to purchase products from the H&M HOME online assortment simply by using their voice and Google Pay, without leaving the application.

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