#Travel: TripAdvisor launches all-new platform

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TripAdvisor today announced that travelers worldwide can join the all-new TripAdvisor.

Over a decade ago, TripAdvisor changed the way consumers researched and planned travel. The new platform transforms travel again by becoming the one place online that allows consumers to effortlessly discover, save and share great recommendations when planning a trip. Beyond enjoying more than 702 million reviews and opinions, travelers can now get useful and relevant advice from the people and experts they trust.

Travelers now have access to helpful and inspirational videos, photos, articles and guides from friends and family, as well as from over a thousand brands, publishers, and influencers including Giada DeLaurentiis, Condé Nast Traveler, Eater, Four Seasons Hotels and Resorts, and Travel Channel. A new feature called “Trips” enables travelers to collaborate with others by saving, organizing, sharing and creating lists or in-depth guides highlighting their favorite hotels, restaurants, experiences in a particular destination.

NEW FEATURES

Some of the new features include:

Follow others they trust: The global TripAdvisor community has expanded beyond travelers. In addition to friends and family, members can follow more than a thousand trusted brands, publishers and social media influencers that have already joined the beta experience. Members can enjoy inspiring and helpful photos, videos, Trip guides and articles from others directly within the travel feed.

Discover advice and recommendations via their travel feed: Upon logging in, a member’s homepage transforms into a personalized feed of information based on who they follow. As a member searches for a specific destination, their travel feed automatically surfaces relevant content from the global community. For example, a member planning a trip to Paris on TripAdvisor will discover helpful information such as a food critic’s article on the best restaurant in the city, an influencer’s travel guide of must-do experiences, a friend’s review of a new hotel near the Eiffel Tower and more. And while other social media sites stop at inspiration, the new platform makes inspirational content actionable. Simply click through to a business listing to reserve a table, book the adventure of a lifetime, or save money when booking the perfect place to stay — all without ever leaving the site or app.

Create Trips: Members are now able to create and access Trips, which is a collaborative way to privately plan and share ideas with friends and family. Trips can also be made public and shared with the community to inspire and help others.

See what friends and family recommend: Members are now able to find and follow their Facebook friends who are on TripAdvisor and see their reviews and ratings of hotels, experiences and restaurants as they use the site.

 

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SUSAN WONG

Susan Wong is the Editor of Capital Lifestyle, a resident photographer, an award-winning journalist, radio presenter, full-time adventurer, long-time admirer of anything edible, and a spicy food athlete at Capital FM.

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