Milestone: Happy 40th Birthday UGG®!

A brand that has always defied convention, UGG® celebrates four decades with “UGG: 40 Years”, a global campaign which launched on October 4th.

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot.

From what started as a men’s surf brand and transcended into a fashion industry authority, UGG® continues to show what it means to live the California lifestyle by being bold, provocative and free-spirited. Adorned with boldly colored poppies, California’s state flower, the campaign pays homage to that legacy and features current ambassadors, model Adwoa Aboah and designer Heron Preston, who have played a role in the brand’s success this year.

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  1. Kwessi Pratt July 18th, 2013 at 10:46 am

    Its about time we stopped using state resources selectively and worse, to reward our own. Benefits MUST be for all deserving and across the board! We have witnessed people fighting to increase perks for retired president while not giving a hoot to other former officials. And incidentally, from other regions! Whats so special here, or is the tripple numbers and “top-ups” in election results? Perhaps, those who benefitted from this seeming fraud are going down on their kneels to “reward” their benefictors? And why would one sign his own benefits and fail to sign others? Was it a scheme designed with certainty of election outcome that was months away? There is something not right here!

    1. mamahelen December 24th, 2014 at 12:12 am

      This is a man eat man society.


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