CÎROC luxury Vodka today launches its collaboration with Moschino. Set to bring a bold new take on the meaning of modern luxury, the partnership brings together two brands that are united by their distinctively playful approach to fashion. It will include a limited edition bottle and global event series headed up by Moschino’s creative director, Jeremy Scott and a cast of global talent, in a true celebration of individual style.
Ahead of his SS19 catwalk show for Moschino tomorrow, Jeremy launched the collaboration with some of the world’s hottest fashion talent who will be joining him throughout the campaign: Jasmine Sanders (aka Golden Barbie, model), River Viiperi (model and WizKid (recording artist). Together they stopped traffic in Milan with a riot of fun, colour and celebration.
The same squad of style icons join Jeremy not just today in Milan but for the full 18 months of events. They will be joined by Thando Thabethe (DJ and actress) and Cassper Nyovest (recording artist). Their diverse talents and backgrounds encapsulate the spirit of the campaign. Like CÎROC and Moschino, they share a unique and daring style. From the slopes to the beach, the partnership will touch down in the world’s hottest destinations. From the NYE countdown in Brazil to Ibizan beach parties, expect celebrations to set the fashion world alight. Each will be custom-built with cocktails and experiences personalised by the hosts. This celebration of customised self-expression is encapsulated by the limited edition CÎROC bottle, designed by Jeremy Scott, to be revealed this autumn.