Popular image processing and social sharing app Meitu has recently taken the top spot in the App Store Rankings of six countries, including Japan, South Korea, Thailand, Egypt, Saudi Arabia and Mongolia. The app owes its recent success to Andy the ArtBot, the world’s first feature to utilize AI technology to create unique portrait illustrations. The Meitu app has also reached the top of the Google Play Ranking in South Korea and Thailand.
In Japan, the app snagged first place on both the App Store General Ranking and on the App Store Photography Category Ranking on August 31, while remaining one of the most popular search keywords in the App Store.
In the highly competitive South Korean market, the Meitu app maintained its top spot on App Store General Rankings for 21 consecutive days from August 1 to August 22. It was also ranked first on the Google Play General Rankings for 9 consecutive days between August 2 and August 10. The Meitu app has officially become the most popular app among South Korea’s youth: a feat unmatched by even globally leading applications like YouTube, Instagram and Snapchat.
This is not the first time Meitu has caught the attention of overseas users. The Meitu app became widely known for its Hand-drawn selfie feature in January 2017, when it rose rapidly in markets like the US, Russia, Lithuania, Ukraine, and Hong Kong. Within just two weeks of its launch, the Hand-drawn selfie feature was used over 340 million times globally, attracting widespread media attention. In the Southeast Asian markets, the Meitu app is currently gaining over one million users per month.
WHAT’S NEXT
A trend setter, Meitu is constantly innovating for each of its unique global markets. On September 1, Meitu’s BeautyPlus released 12 animated stickers for pets in Japan. These new stickers identify the facial features of cats and dogs to automatically add adorable decorations, making it easy for owners to snap super cute pics of their fur babies. The first batch of pet stickers include expressions like angry, blushing, tears, and hungry, along with accessories like wigs, lion and frog heads, roses, sunglasses.