Foot Locker, Inc., in partnership with ASICS America Corporation, has launched “Welcome to the Dojo” pack, an exclusive apparel and footwear collection. Inspired by ASICS’ Japanese heritage, the collection celebrates the story of two dojos – rising sun dojo, which inspires fear in the hearts of all who hear its name, and snake dojo, revered as a respected institution where many have started the arduous trial to become a samurai.
The story behind the pack will be brought to life through a bespoke anime-inspired digital series featuring voiceover talent from notable personalities including Luka Sabbat, Princess Nokia and YFN Lucci. Created by BBDO and the illustration/animation studio Shotopop, the original series, “The Sun and The Snake,” features five short animated episodes to support the official release of the ASICS “Welcome to the Dojo” Pack on Aug. 24.
Sneaker and anime fans alike can enjoy the series that features a samurai hero who enters the Dojo, a training space for martial arts. Before entering, he removes his ASICSTIGER™ GEL-LYTE® I sneakers, and emerges to discover that someone has stolen his shoes. He then sets off on a quest to reclaim his coveted sneakers.
The first episode will debut on Aug. 21, and each episode will be available on Foot Locker’s YouTube and Instagram channels. The episodes will also be shoppable, allowing viewers to purchase the featured “Welcome to the Dojo” footwear and apparel directly within the platforms.
Check out the trailer here: