Huda Beauty Owns National Lipstick Day. Literally.

Some things just go together. So, it is no surprise that Huda Kattan is the owner of National Lipstick Day. Yep, the founder and CEO of Huda Beauty is the official owner of the day.

Look it up.

In honor of embracing your pout this holiday, Huda Beauty will launch Demi Matte, a luxurious new collection of 15 highly-pigmented, long-wear yet creamy and comfortable formulas that set to a stain-like finish.

#ElevatorMakeupChallenge: Win $5,000

The instructions are simple – simply complete a full face of makeup in the time it takes you to get from the bottom to the top floor in any elevator and upload your video to Instagram using hashtag #ElevatorMakeupChallenge between July 18th and 3rd August (competition closes 23:59 (GMT).

To encourage people to take part in the challenge, Huda will be awarding the winner with $5,000 USDto put toward a makeup scholarship, beauty training course, or the charity of their choice.

On 4th August, Huda will choose three finalists from all of the entries received. Between the 5th and 6thAugust, followers can log onto to vote for the winner, who will be announced on the website on the 7th August.

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