Kat Von D Beauty debuts three new Liquid Eyeliners

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Kat Von D Beauty is introducing three liquid eyeliners that any (and every!) one can use to create their perfect eye look. Beginning July 20, and continuing each month on the 20th through September, prepare to line fearlessly with a brand new 100% vegan and cruelty-free collection of high-pigment, long-lasting eyeliners for Fall 2018.

The beauty brand launched the first-ever Liquid Liner for the Waterline, on Friday. This ultra-pigmented formula was created with one goal in mind: an easy eyeliner for the notoriously difficult waterline that lives up to the hyper-performance standards. Lash Liner is a high-precision, waterproof liquid eyeliner in the ultra-pigmented, best-selling shade “Trooper Black.” The result: an intense, precise line that doesn’t run or smudge, and dries down in 15 seconds or less for all-day wear. It’s the perfect bottom lash complement to Tattoo Liner.

Launching August 20th: The Easiest Cat Eye… Ever – dubbed Dagger Tattoo Liner, this new product lays down sharp and precise lines, for perfect winged liner in seconds. It’s the same award winning formula as Tattoo Liner – now with a different tip!

Finally, launching September 20th: The Mattest-Matte Liquid Liner – Kat Von D Beauty Ink Well Long-Wear Matte Eyeliners Ink Well Matte gives you the mattest-matte eyeliner in a rainbow of must-have, cult-favorite shades.

In her nonstop pursuit of creating the most perfect beauty products you’ve never imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator.

Kat Von D Beauty is distributed in 35 countries across North AmericaLatin AmericaEuropeSouth East AsiaAustralia, the Middle East, Scandinavia, the United Kingdom and Ireland — exclusively at SEPHORA, Naimies, Debenhams and www.katvondbeauty.com.

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