Sean “Diddy” Combs and CÎROC expands into new category, Brandy

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Sean “Diddy” Combs and the Makers of CÎROC Ultra Premium Vodka announced on Monday the official launch of CÎROC VS Fine French Brandy.

CÎROC VS is a spirit crafted from fine French grapes for a modern expression of classic French Brandy. VS stands for “Very Special,” signifying the  superior quality and craftsmanship of the new spirit.

The new spirit is produced in the South of France, under the direction of master distiller, Jean-Sébastien Robicquet.  A selection of each harvest is distilled in traditional Alembic copper pot stills for unparalleled smoothness and matured in French oak barrels. The spirit’s taste profile features rich notes of fresh fruit, vanilla and a hint of French oak.

The bottle features the brand’s iconic orb rendered in a wood grain effect, evoking the French Oak used to age the product. The bottle design represents the unique blend of tradition and innovation inherent to the liquid.

The roll-out of CÎROC VS will commence with an eight-city tour in the US beginning on June 18th in New York and continuing through summer called the VS Lounge.

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SUSAN WONG

Susan Wong is the Editor of Capital Lifestyle, a resident photographer, an award-winning journalist, radio presenter, full-time adventurer, long-time admirer of anything edible, and a spicy food athlete at Capital FM.

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