One of the important issues astronauts and other space travelers face in space is raising a toast of champagne in space. Obviously.
In September 2018, Maison Mumm officially launches Mumm Grand Cordon Stellar: a groundbreaking feat of technology that makes it possible for people to enjoy champagne in the challenging surroundings of zero gravity.
The fruit of a three-year partnership with Spade – a young agency specialized in space design – Mumm Grand Cordon Stellar employs a revolutionary new bottle and glass concept to transform life in space, making a high-tech champagne ritual available to all in the very near future.
The concept transforms the act of raising a toast into something that has never been seen before. Without gravity’s helping hand, its high-tech bottle design – crafted from transparent glass and embellished with the Mumm Grand Cordon cuvée’s distinctive red sash – uses the champagne’s gas to expel the liquid into a ring-shaped frame, where it is concentrated into a droplet of bubbles. It can then be passed to someone and released into the air, where it floats until gathered up in a specially designed glass.
In the unique conditions of zero gravity, Mumm Grand Cordon takes on new and unsuspected taste characteristics too. The sensations begin as soon as the wine leaves the bottle, appearing as an effervescent ball of foam. The novelty continues when the champagne enters the mouth, where the foam transforms itself into a liquid. The result intensifies and concentrates Mumm Grand Cordon’s signature style, unleashing the power of Pinot Noir in an explosion of ripe and juicy fruit aromas.
While discussions are in progress to supply it to future space missions and commercial space flights, the new innovation will also be the motor for a new digital campaign entitled Defy Your Gravity, in which participants submit out-of-this-world innovations with the winning project funded by Mumm.