In a world where nearly half of all women believe they must wear makeup to feel beautiful and confident, prestige skincare brand SK-II makes a bold affirmation to the beauty of bare skin in its latest campaign—the #BareSkinProject. This statement-making movement turns the spotlight on six global celebrities who have boldly taken on the challenge to reveal their bare skin for the first time with the help of the brand’s signature Facial Treatment Essence.
The #BareSkinProject’s first endeavor, a photoshoot by world renown photographers from Magnum Photos, features the six celebrity muses–Chloe Moretz, Chun Xia, Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei in a bold and unfiltered light.
To offer the most authentic vision of bare skin beauty, all six celebrities were photographed with no makeup on their skin by photographers Christopher Anderson, Alessandra Sanguinetti and Jim Goldberg. There was also no skin retouching for all photos.
As part of the campaign, SK-II will also launch short films that intimately document each celebrity’s personal journey with Magnum Photos. They will be revealing their bare skin and showcasing their unique skin journey with Facial Treatment Essence.