The North Face today launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers.
In an effort to canvas the world with female explorers who are artists, athletes, educators and scientists, The North Face is making a commitment to equal representation of women in all advertising, social media and content moving forward.
Move Mountains is rooted in empowering the next generation of explorers and includes a multi-year outdoor adventure collaboration with Girls Scouts of the USA (GSUSA), a platform for sharing more stories of women in exploration, and a business commitment that impacts everything from representation in advertising campaigns to investment in product design.
The cornerstone of Move Mountains is celebrating stories of women who are pushing boundaries, including The North Face athletes, alpinist Hilaree Nelson, climbing phenoms Ashima Shiraishi and Margo Hayes, and ultrarunner and activist Fernanda Maciel, in a series of short films narrated by fellow role models who admire them. The North Face is also featuring women who are explorers beyond physical exploration, like women’s empowerment advocate America Ferrera, NASA scientist Tierra Guinn Fletcher, and musician and activist Madame Gandhi.
Here are their stories: