Coffeehouse chain to begin serving signature Fairtrade blend

Nairobi coffee lovers will now be able to order a signature Fairtrade blend in Artcaffe Coffee & Bakery outlets.

In collaboration with Fairtrade Africa, Artcaffe launched the #CoffeewithDignity campaign, on Monday. Aimed at empowering Kenyan coffee farmers by ensuring they receive a fair price and a sustainable source of income for their beans, the campaign will also educate Kenyans about ethical coffee consumption.

“Through Fairtrade, the Kenyan coffee drinker can be assured that the farmers have received a fair price and together we can impact, empower and enable our farmers,” Executive Director of Fairtrade Africa, Dr Nyagoy Nyong’o.

Identifiable by the iconic Fairtrade seal, the coffeehouse chain’s richly roasted blend comes from the Kabare Farmers’ Co-operative Society in Central Province, Kenya. The co-op actively is dedicated to sustainable coffee practices, and this signature blend is aromatic and medium bodied.

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